Marketing and Communications Director

4 hours ago


Reston, Virginia, United States Adelante Healthcare Full time
About the Role

Adelante Healthcare is seeking a seasoned Marketing and Communications Director to lead our communication strategies and initiatives. This pivotal role is responsible for shaping our brand narrative, enhancing our public image, and ensuring consistent messaging across all platforms.

The ideal candidate will possess a strong background in marketing and communications, with expertise in digital marketing tools and techniques. They will be responsible for developing comprehensive communication plans that align with our organizational goals while fostering relationships with key stakeholders.

Key Responsibilities

  • Develop and execute marketing and communications strategies to drive business growth and patient acquisition
  • Lead efforts to accelerate digital transformation in marketing, leveraging data analytics and consumer insights to inform decision-making
  • Collaborate with cross-functional teams to ensure consistent messaging and brand positioning
  • Manage and prepare marketing collateral and promotional materials for large organizational outreach events
  • Monitor and analyze marketing trends, competitor activities, and consumer insights to identify growth opportunities

Requirements

  • Bachelor's degree in business, marketing, or a related field (Masters preferred)
  • 10+ years of experience in marketing and communications, with a proven track record of developing and executing successful campaigns
  • Expertise in digital marketing tools and techniques, including social media marketing and analytics
  • Strong analytical and problem-solving skills, with the ability to leverage data and insights for informed decision-making
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders

What We Offer

  • A competitive salary and benefits package
  • Opportunities for professional growth and development
  • A dynamic and inclusive work environment
  • The chance to make a meaningful impact in the lives of our patients and communities


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