Marketing and Sales Management Professional
4 weeks ago
Harvard University is seeking an experienced marketing professional to serve as the Assistant Director for Marketing. This role will lead the marketing efforts for Harvard School of Dental Medicine programs and business units, with a primary focus on reaching audiences interested in HSDM's educational programs and clinical care services.
The ideal candidate will have a strong background in marketing and branding, with experience in developing and implementing marketing strategies that drive engagement and conversion. They will be responsible for analyzing marketing needs and opportunities, establishing marketing and promotional strategies, and leading the work in setting schoolwide branding standards and style guides.
The Assistant Director for Marketing will also be responsible for evaluating and employing tools to enhance marketing efforts and customer acquisition and retention, including customer database management tools. They will work closely with key stakeholders to ensure that marketing efforts are aligned with the school's overall goals and objectives.
This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process.
Responsibilities:
- Analyze marketing needs and opportunities and establish marketing and promotional strategies
- Lead the work in setting schoolwide branding standards and style guides
- Evaluate and employ tools to enhance marketing efforts and customer acquisition and retention
- Work closely with key stakeholders to ensure that marketing efforts are aligned with the school's overall goals and objectives
Requirements:
- Strong background in marketing and branding
- Experience in developing and implementing marketing strategies that drive engagement and conversion
- Ability to analyze marketing needs and opportunities and establish marketing and promotional strategies
- Strong communication and project management skills
What We Offer:
- A competitive salary range of $85,000 - $97,000
- A comprehensive benefits package, including medical, dental, and vision benefits, disability and life insurance programs, and a retirement plan
- Opportunities for professional development and growth
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