Services and Install Base Marketing Manager
2 weeks ago
At Philips North America, we are seeking a highly skilled Services and Install Base Marketing Manager to join our team. This role will play a critical part in defining and shaping the way Philips engages customers in the North American healthcare market.
Your Role:- Measure market size and share, installed base, service offering, Service Solutions (sales), and service delivery performance in assigned business.
- Define service audiences, insights, value propositions, fact-base, offer design, and key performance indicators.
- Create the go-to-market marketing approach (Segmentation, Targeting, Positioning, Promotion) to drive customer loyalty, lifecycle management, and key performance indicators for install base retention, growth, and advocacy.
- Bachelor's degree in marketing or business – MBA preferred or equivalent work experience in marketing positions.
- 5+ year experience marketing technology, healthcare, or medical technology products and solutions, including creating customized value propositions to unique customers and market segments.
- Demonstrated success in developing and implementing strategic marketing plans, campaigns, and programs for reputation, demand generation, sales enablement, and customer loyalty.
- Experience working in a business with complex market/channel structures.
- You must be able to successfully perform the minimum physical, cognitive, and environmental job requirements with or without accommodation for this position.
We are a health technology company built on the belief that every human matters. We strive to provide quality healthcare to all, and we won't stop until everybody everywhere has access to it.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
- Learn more about our commitment to diversity and inclusion.
The pay range for this position in Massachusetts is $150,000 to $200,000. The actual base pay offered may vary within the posted ranges depending on multiple factors, including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition to the base pay, other compensation, such as an annual incentive bonus, sales commission, or long-term incentives, may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401(k) (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement, and much more.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information:US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA.
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.
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