Senior Marketing Operations Manager
4 days ago
About the Role:
Wistia is seeking a Senior Marketing Operations Manager to partner with the demand generation, lifecycle marketing, campaign teams, and other Marketing functions. The ideal candidate will thrive when applying their analytical and growth mindset, coupled with an aptitude for team collaboration and open, clear communication.
Key Responsibilities:
* Manage the marketing technology stack and roadmap, including marketing automation (Hubspot) and analytics tools (GA4).
* Develop and maintain thorough documentation for marketing technology processes, data flow, and system integrations.
* Create and maintain platform-specific reporting as it relates to Marketing Key Results and/or to drive meaningful insights regarding usage or optimization of our platforms.
* Train and onboard internal teams on efficient technology usage, change management, and evangelize best practices.
* Support Marketing leaders in the definition and implementation of impactful, multi-channel marketing campaigns across different funnels and customer journeys.
Qualifications:
* 3-5 years working in a Marketing Operations role
* Strong project and program management skills
* Ability to lead by influence in a dynamic, fast-changing entrepreneurial environment
* Excellent analytical and problem-solving skills, with the ability to turn data into actionable insights
* Hubspot and GA4 experience required, some experience preferred
* Passionate about continuous improvement, process documentation, and delivery excellence
* Ability to understand and effectively communicate key insights from data
* Familiarity with BI tools such as Mode, Tableau, or PowerBI
* Experience with Marketing campaigns for product-led growth motions and sales/customer success funnels
* Exceptional communication and collaboration skills, with a track record of working effectively with cross-functional teams.
About Wistia:
Wistia is a remote-first company that provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Benefits:
* Competitive compensation package that includes internal equity stock options
* 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
* Fully paid healthcare, dental, and vision insurance (family plans included)
* Pre-Tax FSA and Dependent Care Account
* Flexible working hours - work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional "office hours"
* 16 weeks paid parental leave for all new and expecting parents
* Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year)
* Remote-first culture (work from anywhere in the U.S.)
* Annual professional development stipend (courses, conferences, and more)
* New hire bonus to enhance your home office set up
* Pet insurance discount
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