Senior Product Manager, Neuroscience Marketing

3 weeks ago

Cambridge, Massachusetts, United States Ipsen Pharma Full time

The Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing.

The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth.

Promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of promotional materials, digital marketing strategies and tactics, and the design and management of Brand presence at key congresses.

Contributing to the brand's overall engagement strategy and planning, day-to-day sales team partnership, POA/NBM planning & execution, and budget management are also included in the scope.

The SPM will also be responsible for collaboration with training and field leadership to ensure best-in-class training for the field force.

Cross-functional collaboration skills and a proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.

Key Responsibilities:

  • Brand Planning and Execution
  • Support development of brand content for personal and nonpersonal promotion, aligned to key brand priorities and messaging
  • Lead the development of Congress engagements, including booth/material design, content development for educational programs, and onsite management/execution (in collaboration with Operations and Field)
  • Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
  • Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
  • V&A, Medical, and other key cross-functional brand team members on brand promotional development, execution, and performance management
  • Finance in management of budget
  • Insights for design/execution of programs and integration of learning into promotional materials
  • BA/BS in marketing or a related field; MBA is a plus

Requirements:

  • At least 6 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical execution
  • Neuroscience and/or specialty experience a strong plus
  • Buy and bill pharma marketing experience a plus, not required
  • Demonstrated organization skills with proven ability to manage multiple complex projects
  • Ability to consistently define project workplans, meet deadlines, and manage budgets
  • Effective management of Agency teams and external partners/vendors
  • Excellent written and verbal English communications skills; Excellent skills in MS Office (Excel, Word, PowerPoint, Outlook)
  • Ability to travel domestically (up to 20%)

Languages:

  • English

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