Senior Manager of Omni Commerce and Shopper Marketing
1 day ago
We are seeking a highly skilled Senior Manager to lead our Omni Commerce and Shopper Marketing efforts. As a key member of our team, you will be responsible for driving conversion and elevating our customer relationship through compelling, seamless, and rich experiences at the moment-of-purchase.
Key Responsibilities- Develop and execute a comprehensive Omni Commerce and Shopper Marketing strategy to drive business growth and customer engagement.
- Collaborate with cross-functional teams, including Sales, Supply Chain, Business Planning, Finance, and Category, to ensure successful implementation of strategy and plan.
- Develop integrated plans based on insight, driven by brand purpose, and aligned with sales, category, and customer priorities.
- Partner with Digital Content team to provide retailer thought leadership, identify test and learn opportunities, and measure performance.
- Deliver category growth for customers and consumer growth for Kellanova through full funnel Omni solutions.
- Manage eComm business reviews and forecasting through partnership with performance management team.
- Bachelor's degree in Business, Marketing, or related field.
- Extensive Retailer Media, Shopper Marketing, or Ecommerce experience.
- Significant retailer-facing experience.
- Experience in developing marketing, sales, or communication strategy and plans.
- Ability to manage multiple stakeholders and agency partners while driving objective, fact-based solutions.
- Strong technology and communications knowledge with the ability to influence and collaborate with leaders in both formal and informal settings.
At Kellanova, we are passionate about our people, brands, and our outstanding food. We're committed to bringing better days to more people, in more places. This role is part of our Locate For Your Day Program.
We're an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people.
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