Senior Media Account Executive

3 weeks ago


Chicago, Illinois, United States 84.51 Full time
Senior Media Account Executive

84.51° is a retail data science, insights, and media company that helps consumer packaged goods companies, agencies, and affiliates create personalized experiences for shoppers. We utilize first-party retail data from over 62 million U.S. households to fuel a customer-centric journey using our retail media advertising solution, Kroger Precision Marketing.

Key Responsibilities:
  • Develop and deliver omni-channel media plans for CPG clients to meet shoppers along the path to purchase.
  • Work with Media Planning to ensure alignment of digital tactics to client objectives.
  • Partner with Campaign Management to ensure campaigns are delivered with excellence.
  • Stay close to our Product Team to highlight new partnerships and evolving solutions.
  • Deliver superior client satisfaction.
Requirements:
  • Experience in consultative selling with proven ability to deliver sales results.
  • Experience engaging with retailers and CPG clients across marketing verticals.
  • Comfort interpreting closed-loop media measurement tying marketing to sales using retail data.
  • Proven client leadership skills and ability to develop relationships and influence.
  • Analytical acumen to make decisions and optimize media campaigns.
  • Strong interpersonal skills and ability to internally partner on behalf of the client.
  • Effective and proactive project management skills.
  • Ability to articulate and translate client objectives to build a media plan.
  • Strong understanding of digital and social platforms as well as their use in marketing.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
  • Bachelor's degree or equivalent work experience.
  • 4+ years of digital media and advertising experience.

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