Shopper Insights Lead

2 days ago

Chicago, Illinois, United States Kimberly-Clark Full time
About the Role

We are seeking a highly skilled Shopper Insights Lead to join our customer insights team. As a key member of our team, you will be responsible for leading shopper insights for our Adult and Feminine Care (AFC) Department business.

Key Responsibilities
  • Develop and apply deep, data-driven shopper understanding to diagnose and solve complex problems through sales/shopper analytics knowledge and custom research expertise.
  • Collaborate with cross-functional teams, including retail customers, field sales, category management, shopper marketing, Insights and Analytics, Brand and Business Unit teams, and digital operations.
  • Lead the creation of Product Demand through insights learned through research, to create effective shopper narratives used to create action in our retailers.
  • Develop and deliver actionable insights relative to consumer, shopper, and category trends/behaviors.
About Us

Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands, including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark Professional. We are committed to driving innovation, growth, and impact, and we are seeking talented professionals like you to join our team.

About You

We are looking for a highly motivated and experienced Shopper Insights Lead who is passionate about understanding consumer behavior and developing insights that drive business growth. You will be responsible for leading shopper insights for our Adult and Feminine Care (AFC) Department business, and you will work closely with cross-functional teams to develop and apply deep, data-driven shopper understanding to diagnose and solve complex problems.

Requirements
  • Bachelor's degree with a concentration in research, marketing, or quantitative analysis/related field.
  • 5+ years of consumer/shopper research experience, inclusive of analytics and/or custom research.
  • Background in identifying key growth opportunities, leveraging existing research and conducting new research to investigate and answer business questions.
  • Market research experience, including leading primary research studies.
  • Creation and execution of annual learning plan and research vendor management.
  • Experience leveraging scan, household panel, and retailer loyalty card data and transforming into actionable insights for Sales/Marketing.
  • Experience and ability to synthesize data into insights, develop and communicate strategic thinking.
  • Build strong sustainable business relationships at various levels throughout organization and with customers.
  • Create professional and persuasive PowerPoint presentations incorporating data, relevant insights and information; visual aids, charts, tables, graphs and short video clips, when appropriate.
  • Excellent communication skills - oral and written - to individuals and groups.
  • Ability for limited domestic travel %.
Preferred Qualifications
  • MBA or other Masters' degree with a concentration in research, marketing, or quantitative analysis/related field.
  • Proven success working with CPG business teams to activate insights with retailers.
  • Digital commerce/total commerce research expertise.
  • Data visualization tools i.e. - Power BI, Tableau.
  • Experience analyzing shopper data and developing retailer solutions (e.g., planograms, shopper marketing) that delivers category or brand growth.
  • Experience and desire to explore new, behavioral science-based methods.

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