Shopper Insights Lead

2 days ago

Chicago, Illinois, United States Kimberly-Clark Full time
About the Role

We're seeking a highly skilled Shopper Insights Lead to join our customer insights team. As a key member of our team, you'll be responsible for leading shopper insights for our Adult and Feminine Care (AFC) Department business.

Key Responsibilities
  • Develop and apply deep, data-driven shopper understanding to diagnose and solve complex problems through sales/shopper analytics knowledge and custom research expertise.
  • Collaborate with cross-functional teams, including retail customers, field sales, category management, shopper marketing, Insights and Analytics, Brand and Business Unit teams, and digital operations.
  • Strategize and develop go-to-market plans for AFC brands, working closely with senior leadership.
  • Lead the creation of product demand through insights learned through research, creating effective shopper narratives to drive action in our retailers.
  • Develop and deliver actionable insights relative to consumer, shopper, and category trends/behaviors.
About Us

Kimberly-Clark is a leading global consumer goods company with iconic brands like Huggies, Kleenex, and Cottonelle. We're committed to driving innovation, growth, and impact, and we're looking for talented professionals like you to join our team.

What We Offer
  • A performance culture fueled by authentic caring, with a focus on sustainability, inclusion, wellbeing, and career development.
  • Flexible work arrangements, including hybrid work options, to empower you to have purposeful time in the office and partner with your leader.
  • A comprehensive benefits package, including medical, dental, and vision coverage, as well as income protection insurance options and education support.
Requirements
  • Bachelor's degree in research, marketing, or quantitative analysis/related field.
  • 5+ years of consumer/shopper research experience, including analytics and/or custom research.
  • Background in identifying key growth opportunities, leveraging existing research and conducting new research to investigate and answer business questions.
  • Market research experience, including leading primary research studies.
  • Experience leveraging scan, household panel, and retailer loyalty card data and transforming it into actionable insights for Sales/Marketing.
  • Ability to synthesize data into insights, develop and communicate strategic thinking.
  • Build strong sustainable business relationships at various levels throughout the organization and with customers.
  • Excellent communication skills – oral and written – to individuals and groups.
Preferred Qualifications
  • MBA or other Master's degree in research, marketing, or quantitative analysis/related field.
  • Proven success working with CPG business teams to activate insights with retailers.
  • Digital commerce/total commerce research expertise.
  • Data visualization tools, such as Power BI or Tableau.
  • Experience analyzing shopper data and developing retailer solutions (e.g., planograms, shopper marketing) that deliver category or brand growth.

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