Shopper Insights Lead

1 day ago


Chicago, Illinois, United States Kimberly-Clark Careers Full time
About the Role

We are seeking a highly skilled Shopper Insights Lead to join our team at Kimberly-Clark Careers. As a key member of our customer insights team, you will be responsible for developing and applying deep, data-driven shopper understanding to diagnose and solve complex problems.

Key Responsibilities
  • Strategize and collaborate with cross-functional teams to develop go-to-market plans for our iconic brands.
  • Lead Shopper Insights for Adult and Feminine Care (AFC) Department business, requiring high levels of influence, collaboration, and strategy-building with internal stakeholders & external customer partners.
  • Develop and deliver actionable insights relative to consumer, shopper, and category trends/behaviors.
  • Create professional and persuasive PowerPoint presentations incorporating data, relevant insights, and information.
About Us

Kimberly-Clark is a leading global consumer goods company with a rich history of innovation and commitment to sustainability. We are dedicated to creating better care for a better world, and we're looking for talented professionals like you to join our team.

About You

We're looking for a highly motivated and experienced professional with a strong background in consumer/shopper research, analytics, and strategy-building. You should have a proven track record of developing and executing research studies, analyzing data, and communicating insights to stakeholders.

Requirements
  • Bachelor's degree with a concentration in research, marketing, or quantitative analysis/related field.
  • 5+ years of consumer/shopper research experience, inclusive of analytics and/or custom research.
  • Background in identifying key growth opportunities, leveraging existing research, and conducting new research to investigate and answer business questions.
  • Market research experience, including leading primary research studies.
Preferred Qualifications
  • MBA or other Master's degree with a concentration in research, marketing, or quantitative analysis/related field.
  • Proven success working with CPG business teams to activate insights with retailers.
  • Digital commerce/total commerce research expertise.


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