Digital Marketing Manager

4 weeks ago


Rochester, New York, United States Monro, Inc. Full time
Job Title: Digital Marketing Manager

Monro, Inc. is seeking a highly skilled Digital Marketing Manager to oversee all aspects of website management across its brands, including SEO activities, content strategy, and on-page optimization.

Key Responsibilities:
  • Develop and implement a new digital experience and ecommerce platform to elevate the brands' online presence.
  • Work with the web development agency to ensure SEO best practices are implemented on newly developed code.
  • Manage website architecture, content, and linking to improve SEO positions for target keywords.
  • Lead and collaborate with the team to identify and execute tests, collecting and analyzing data to inform the ecommerce and SEO strategy.
  • Track and report website analytics, providing insightful recommendations to leadership.
  • Manage vendor partner engagement and assist with expenses and reconciliations.
Requirements:
  • Bachelor's Degree in Business, Marketing, Communications, Finance, or related field.
  • Google Analytics Certification with a minimum of 3 years of experience.
  • Strong understanding of program measurement and ROI.
  • Ability to manage vendor relationships and build RFPs.
  • Proven experience maintaining budget and tracking P&L spend.
  • Expertise in Google Analytics, conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
Work Environment:

Hybrid and remote options available. This role requires prolonged periods of sitting/standing at a desk and working on a computer.

Monro, Inc. is a proud Equal Opportunity employer, m/f/d/v.



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