Digital Marketing Specialist

2 weeks ago

Rochester, New York, United States Worldwide Electric Corporation Full time
Job Title: Digital Marketing and Lead-Generation Specialist

Worldwide Electric Corporation is seeking an experienced digital marketing communications professional to join our team. As a Digital Marketing and Lead-Generation Specialist, you will be responsible for developing and implementing effective lead generation strategies to drive business growth.

Key Responsibilities:
  • Develop and execute email marketing campaigns to engage customers and generate leads.
  • Research and identify potential leads through various channels, including online research, website visits, and social media.
  • Nurture and qualify leads through email campaigns and other communication methods.
  • Manage customer data import/exports from our ERP system to our email lists and ensure correct segmentation.
  • Manage channel advertising through industry publications, directories, and websites, ensuring deliverables and reporting on campaign effectiveness.
  • Collaborate with sales and marketing teams to develop effective campaigns and lead-generation strategies.
  • Analyze and report on lead generation metrics to track progress and identify areas for improvement.
Requirements:
  • Experience in email marketing and a proven track record of successful lead generation and sales.
  • Proficiency in using lead generation tools and Email marketing software, such as Campaign Monitor, Constant Contact, Hubspot, ZoomInfo, etc.
  • Ability to write messaging and produce graphics (Adobe Photoshop/Illustrator) as needed to create effective email campaigns that are on brand and capture the attention of customers.
  • Strong attention to detail when managing customer data in Excel and performing data imports and exports.
  • Bachelor's degree in marketing, marketing communications or a related field.
  • Experience in developing and implementing lead generation strategies.
  • Knowledge of digital marketing platforms.
  • Proficient with Microsoft suite of products: Word, Excel, PowerPoint, etc.
  • Provide exceptional customer service to internal and external customers.
  • Manage and prioritize multiple tasks and projects to meet deadlines.
  • Ability to work creatively within existing brand guidelines.
  • Strong attention to detail, excellent communication, and interpersonal skills.
  • Strong organizational and time management skills.
  • Ability to work independently and as part of a remote team.
  • Ability to analyze data and make data-driven decisions.
  • Experience working for a B2B industrial products company.
  • Experience working in an Agile marketing environment is a plus.

Worldwide Electric Corporation is an equal opportunity employer and welcomes applications from diverse candidates. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

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