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Marketing Assistant

2 months ago

Rochester, New York, United States Rochester Optical Full time
About Rochester Optical

Rochester Optical is a leading provider of innovative eyewear solutions, with a rich history dating back to 1932. Our company has evolved over the years, expanding our services to include prescription eyeglasses, tactical eyewear, and wearable device solutions using augmented reality technology.

Job Summary

We are seeking a highly motivated and creative Marketing Assistant to join our team. As a Marketing Assistant, you will play a key role in developing and executing online content, social media, and web design strategies to promote our brand and products.

Key Responsibilities
  • Collaborate with our Wearable Solutions team to understand product development and research
  • Engage target audiences with original content across various business units
  • Represent Rochester Optical on social media platforms for new products, industry news, promotions, customer reviews, and feedback
  • Assist in developing comprehensive marketing strategies and social media campaigns to build brand recognition and grow business in identified practice areas
  • Research and suggest engaging/relevant content for distribution on social media/platforms
  • Coordinate with the team to maintain website content and execute social media campaigns
  • Perform basic research and data collection on clients and contacts, industries, and competitors
  • Assist in printing collateral, cutting out, and piecing together materials
  • Coordinate with vendors for current and upcoming projects
  • Communicate directly with customers to answer questions, resolve issues, and ensure satisfaction
  • Actively gather customer feedback, social media metrics, and reviews from various online platforms
  • Manage customer inquiries, orders, returns, and exchanges on all online channels
  • Coordinate with Company teams and accounting department to manage customer orders, returns, exchanges, and refunds
Requirements
  • Bachelor's degree in business, marketing, or comparable degree preferred or equivalent business experience
  • 1-2 years' experience in marketing role with social media focus
  • Experience in website management (e.g. WordPress, Shopify, Wix, etc.) to create pages and update content, layout, theme, etc.
  • Experience in product photography and photo editing skills (e.g. Photoshop)
  • Graphic design skills (e.g. Adobe Illustrator, Canva, etc.)
  • Experience in videography and video editing (e.g. iMovie, Final Cut Pro, Adobe Premier Pro, etc.) is a plus
  • An understanding of search engine optimization (SEO) and how to best optimize the e-commerce store to maximize its search visibility
  • An understanding of plug-ins and app integration for additional functions
  • Experience in domain management is a plus
What We Offer

We offer a competitive compensation package, including medical insurance, dental insurance, group life insurance, group long-term disability insurance, Paid Time Off program, Holidays, 401(k) program with annual company match, and vision program. Rochester Optical is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.