Senior Marketing Director

1 week ago


Rochester, New York, United States Henry Ford Health System Full time
Job Summary

We are seeking a highly skilled Senior Marketing Lead to join our Pharmacy Advantage team at Henry Ford Health System. As a key member of our marketing team, you will be responsible for developing and implementing multi-channel marketing strategies to drive business growth and customer engagement.

Key Responsibilities
  • Lead the development of marketing strategies and plans to achieve business objectives
  • Manage and execute marketing campaigns across multiple channels, including digital, social media, and print
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives
  • Develop and maintain a deep understanding of our target audience and market trends
  • Measure and analyze campaign performance to inform future marketing strategies
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • 7+ years of experience in marketing, with a focus on strategy and campaign execution
  • Proven track record of driving business growth through effective marketing strategies
  • Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions
  • Excellent communication and project management skills, with ability to work effectively in a fast-paced environment
What We Offer

As a Senior Marketing Lead at Henry Ford Health System, you will have the opportunity to work with a talented team of marketing professionals to drive business growth and customer engagement. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.



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