Marketing Science Manager

2 weeks ago


Rochester, New York, United States Laine Recruiting Full time
Marketing Science Manager

Laine Recruiting is proud to partner with Butler/Till, a dynamic marketing agency that values collaboration and purpose-fueled relationships. As a Marketing Science Manager, you will lead a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers.

Key Responsibilities:
  • Develop and execute client-focused Marketing Science solutions
  • Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions
  • Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations
  • Develop project scopes, success measures, and ensure alignment with client objectives
Requirements:
  • Bachelor's degree in Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field
  • 5-10 years of experience in marketing data integrations, data science, and data-driven analyses
  • 4+ years of experience, or expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniques
  • Extensive knowledge of SQL, database schemas, and analytics data marts
Preferred Qualifications:
  • Master's degree in Computer Science, Data Science, Mathematics, Statistics, or related fields
  • Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP)
  • Experience working in cloud environments (AWS, Snowflakes, Azure)
Work Environment & Physical Demands:

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office.

An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers.

The noise level in the office environment is usually moderate.



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