Digital Marketing Strategist
7 hours ago
WeTheHobby is a dynamic sports entertainment company with a global presence, headquartered in Rochester, NY. Our organization values creativity, diversity, innovation, dedication, and community.
Job SummaryWe are seeking a talented Digital Marketing Specialist to join our growing marketing team. This role will lead the charge on expanding our paid media and digital growth footprint through targeted ad placements, optimizing campaigns, and ensuring maximum visibility in competitive spaces.
Key Responsibilities- Develop and execute digital advertising campaigns, strategically placing ads across available channels to maximize ROI and LTV:CAC ratios.
- Optimize digital content and paid media strategies to improve search engine rankings and drive additional audience traffic, implementing best practices for on-page and off-page SEO.
- Collaborate with the Senior Manager of Digital Marketing to launch and manage marketing campaigns, monitoring performance and making data-driven optimizations.
- Efficiently allocate and track the effectiveness of the digital marketing budget, ensuring cost-effective ad placements that align with campaign and enterprise strategic objectives.
- Analyze campaign performance metrics, generate regular reports, and provide actionable insights to improve future campaigns.
- Work closely with the creative, production, and social teams to ensure digital ad content aligns with the brand message and engages target audiences.
- Conduct ongoing testing for paid media and corresponding desired user journeys to optimize conversion rates and campaign effectiveness.
- 3-5 years of experience in digital/paid/growth/performance marketing with a focus on SEO/SEM optimization and experience with media buying.
- Proven experience working with Google Ads, Facebook/Instagram Ads, Basis, and other digital ad platforms.
- Strong knowledge of SEO strategies, keyword research, and SEM optimization.
- Ability to work within and manage campaign budgets.
- Excellent analytical skills with the ability to make data-driven decisions.
- Strong communication skills, able to work cross-functionally with various departments.
- Experience with paid media testing and conversion rate optimization is a plus.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
WeTheHobby offers a competitive salary range of $64k—$82k per hour, based on location and experience. We participate in E-Verify to ensure employment eligibility. This role is on-site at our innovative sports card store in Rochester, NY.
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