Senior Growth Product Manager

2 weeks ago

Culver City, California, United States Pair of Thieves Full time

Company Overview:

Pair of Thieves is a leading basics brand dedicated to crafting high-quality, innovative, and versatile products designed to prepare you for any situation. Our offerings are available across the nation in major retail chains, upscale boutiques, department stores, and online platforms.

Position Overview:

The Senior Product Manager of Emerging and Growth plays a crucial role within the Product Marketing Department, driving profitable expansion of the designated product portfolio. This includes ensuring timely execution of seasonal product initiatives, conducting consumer research, performing category assessments, and executing retail presentations along with sales and financial evaluations.

This position reports directly to the Senior Director of Product Marketing.

Product Strategy and Lifecycle Oversight:

  • Monitor sales performance across the assigned portfolio, aggregating data from all accounts.
  • Work closely with the Brand team to analyze category trends and key product attributes influencing consumer behavior.
  • Engage with cross-functional teams to conduct competitive analyses at key accounts and strategic halo accounts biannually.
  • Prepare and present quarterly business reviews to track the performance of all programs, identifying trends that may affect long-term outcomes.
  • Propose strategies to enhance category growth and extend the lifecycle of existing products through new offerings, improvements, pricing strategies, and promotional activities.

Retail Presentation Development:

  • Lead cross-functional teams in the creation and onboarding of all creative briefs related to packaging and point-of-sale materials (both wholesale and direct-to-consumer). Provide updates on all ongoing projects.
  • Collaborate with sales, brand, merchandising, and creative teams to develop sales materials that align with seasonal growth strategies and reinforce the brand's market position.
  • Oversee the sales samples process in conjunction with creative and product development teams.
  • Partner with sales, brand, and retailer marketing teams to implement account-level initiatives that enhance sell-through rates.

Consumer Insights Management:

  • Manage relationships with research partners, creating annual research plans that address cross-functional insight needs for product, creative, and consumer messaging to boost awareness, consideration, and conversion.
  • Lead consumer research initiatives for the assigned product portfolio, ensuring projects yield effective insights.
  • Compile and distribute research summaries to relevant cross-functional team members.

Profit and Loss Oversight:

  • Collaborate with sales, product, and finance teams to manage account-level P&Ls, ensuring profitability across products, categories, and accounts.
  • Work with sales teams to formulate retail strategies that drive sell-through.
  • Maintain product detail sheets, ensuring they reflect the latest pricing, costs, and specifications.
  • Manage approved trade spending effectively.
  • Lead cross-functional teams in managing excess inventory disposal.

Project Coordination:

In partnership with internal stakeholders, the product marketing manager will oversee seasonal development projects, tracking the progress of key initiatives.

Facilitate regular cross-functional meetings to review project statuses, ensuring timely completion and alignment on strategic changes.

Generate and distribute monthly project tracking reports to key stakeholders, including the leadership team.

Ideal Candidate Profile:

  • A collaborative individual who engages with necessary stakeholders to achieve objectives.
  • A proactive self-starter capable of managing multiple projects simultaneously from inception to completion.
  • An effective presenter, confident in discussing the brand and personal contributions.
  • A knowledgeable marketer with a keen interest in cultural, social, and fashion trends.

Required Qualifications:

  • Bachelor's degree in marketing or a related field is essential; an MBA is preferred.
  • A minimum of 5+ years of marketing experience is required, with a preference for basics apparel experience. Experience in the CPG industry is advantageous. Familiarity with Amazon and/or direct-to-consumer models is a plus.
  • Strong strategic and analytical skills, with the ability to derive actionable insights from data.
  • Adaptable and responsive to changing business needs while maintaining focus on key marketing priorities.
  • Exceptional communication and presentation abilities.
  • Proven skills in relationship management and leadership.
  • Advanced proficiency in PowerPoint and Excel is required; Keynote experience is preferred.
  • Experience in P&L management is necessary.
  • Familiarity with NPD data is essential.

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