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Director, Subscriber Growth for TV+ and MLS

2 months ago

Culver City, California, United States Apple Full time
About the Role

We are seeking a highly experienced and strategic leader to join our Global Video team as the Director of Subscriber Growth for Apple TV+ and MLS. As a key member of our leadership team, you will be responsible for developing and executing initiatives to drive subscriber acquisition and retention for Apple TV+ and MLS.

Key Responsibilities
  • Strategic Planning: Develop and implement comprehensive subscriber growth strategies aligned with Apple TV+'s overall business objectives.
  • Subscriber Acquisition: Lead efforts to acquire qualified subscribers through direct and third-party channels.
  • Retention and Engagement: Develop strategic programs and optimization initiatives to enhance subscriber retention and engagement.
  • Performance Tracking and Reporting: Monitor and analyze key performance indicators to inform strategic decision-making.
  • Roadmap Planning: Collaborate with cross-functional teams to develop and execute roadmaps that drive business growth and innovation.
Requirements
  • Minimum of 15 years of experience in video streaming, subscriber growth, digital marketing, or related roles within the media and entertainment industry.
  • Proven track record of driving subscriber acquisition and retention in a fast-paced, competitive environment.
  • Excellent communication and leadership skills with the ability to influence and collaborate across cross-functional teams.
  • A global mindset with a deep understanding of the nuances across countries and regions.
  • A demonstrated people leader who builds capabilities of individuals and teams through effective employee development, involvement, communication, and guidance.
Preferred Qualifications
  • A highly skilled storyteller who can build business cases and effective narratives for senior executives.
  • A strong analytical brain comfortable leveraging data and insights to inform strategic decision-making.
  • Experience in balancing multiple priorities, cross-functional collaboration, and work streams.
  • Outstanding problem-solving skills with the ability to develop creative solutions and demonstrate resourcefulness.
  • A natural curiosity and innovative approach with a passion for the media and entertainment industry.
  • A solid understanding of product management and appreciation for roadmaps and engineering developments.
What We Offer
  • A competitive base pay range of $242,300 to $388,000, depending on skills, qualifications, experience, and location.
  • The opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
  • A comprehensive benefits package, including medical and dental coverage, retirement benefits, and a range of discounted products and services.
  • Relocation assistance and discretionary bonuses or commission payments.