Head of Marketing Initiatives

2 weeks ago

Evanston, Illinois, United States NCAA (National Collegiate Athletic Association) Full time

The Marketing Operations Manager will play a crucial role in the overall promotion and marketing strategies for NCAA athletics, with a specific emphasis on select sports programs, particularly women's basketball and softball. Reporting directly to the Associate Athletic Director for External Affairs, this position will oversee the formulation and implementation of strategic initiatives aimed at enhancing brand visibility, driving ticket sales, and generating additional revenue streams.

Flexibility to work outside of traditional hours, including evenings, weekends, and holidays, is essential.

KEY RESPONSIBILITIES INCLUDE:

  • Act as the primary contact for the Marketing department within designated cross-functional teams managing various sports programs.
  • For assigned sports, lead the development and execution of a comprehensive marketing, ticket sales, social media, and public relations strategy, ensuring alignment with external affairs timelines.
  • Serve as the event director and producer on game days for assigned sports, which includes crafting game scripts, directing fan engagement activities, ensuring sponsorship fulfillment, and overseeing the scheduling and management of game day personnel.
  • Act as a liaison between the sports programs and the community relations team to elevate the visibility of the team's community engagement efforts.
  • Support the execution of game day activities for home football and other designated events, including managing interns to ensure on-field sponsorship elements are executed properly, planning game day operations, and assisting with ticket sales initiatives.
  • Assist with special events and community outreach programs for the athletic department.
  • Serve as the marketing department's representative to various campus stakeholders and within the broader community.
  • Ensure compliance with all departmental and university policies, as well as the regulations and bylaws of the NCAA.
  • Commit to ongoing professional development and training as required by the department and university.
  • Other duties as assigned.

QUALIFICATIONS:

  1. Completion of a four-year degree from an accredited institution; or a combination of education and relevant experience.
  2. A minimum of two years of experience in marketing, advertising, graphic design, content creation, public relations, or a related field.
  3. Experience working with collegiate or professional sports teams, organizations, or leagues is preferred.
  4. Demonstrated success in marketing, graphic design, web content creation, and public relations.
  5. Familiarity with game production software (e.g., ShoFlo, Click Effects, Sound Director).
  6. Experience with digital marketing and email marketing platforms.
  7. Ability to work independently and collaboratively across teams.
  8. Strong organizational and time management abilities.
  9. Excellent verbal, written, and interpersonal communication skills.
  10. Capacity to thrive in a fast-paced and dynamic environment.
  11. Ability to manage multiple projects simultaneously and meet deadlines.
  12. Knowledge of NCAA, Big Ten Conference regulations, and university policies is preferred.
  13. Ability to work effectively with diverse populations and foster inclusive relationships.
  14. Ability to build engaging relationships within and across diverse communities.

The NCAA is an Equal Opportunity, Affirmative Action Employer, welcoming applications from all protected classes, including veterans and individuals with disabilities.

In accordance with legal obligations, the NCAA will provide reasonable accommodations to employees with disabilities who require assistance in performing essential job functions.

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