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Lead Brand Strategist

2 months ago

Evanston, Illinois, United States Ornua Co-operative Limited Full time

Company Overview:

Ornua Co-operative Limited is a prominent dairy co-operative dedicated to marketing dairy products on behalf of its members, which include Ireland's dairy processors and farmers. As the largest exporter of Irish dairy products, Ornua serves 110 countries globally and is headquartered in Dublin, boasting annual sales exceeding €3.5 billion and a workforce of around 3,000 employees.

Our operations are divided into two main divisions: Ornua Foods and Ornua Ingredients, with a presence in 10 business units worldwide, including 16 production facilities. Our sales and marketing teams are strategically positioned across various regions, including Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.

Our renowned brands include Kerrygold, Dubliner, Pilgrim's Choice, Avantage, Forto, and BEO.

Position Summary:

The Senior Brand Manager will play a pivotal role in formulating and executing brand strategies aimed at driving growth, enhancing market share, and elevating brand equity. This position requires a strategic mindset combined with a robust background in brand management, marketing, and consumer insights, particularly within the consumer packaged goods (CPG) food sector. The ideal candidate will possess a proven history of effective brand management and a genuine enthusiasm for the food industry. Collaboration and the ability to influence key stakeholders are essential attributes for success in this role.

Key Responsibilities:

  1. P&L Management: Oversee profit and loss statements to ensure financial objectives are met.
  2. Brand Strategy Formulation: Spearhead the creation and execution of comprehensive brand strategies aligned with business goals.
  3. Market Insights: Conduct thorough analysis of category and shopper data alongside consumer insights to uncover trends, competitive landscapes, and market opportunities.
  4. Product Lifecycle Management: Oversee the product lifecycle from innovation through to decline, ensuring alignment with strategic objectives.
  5. Market Entry Strategy: Lead the introduction of new products in collaboration with project management, marketing, and sales teams, establishing and monitoring KPIs to evaluate effectiveness.
  6. Integrated Marketing Campaigns: Design and implement cohesive marketing campaigns across digital, social media, and traditional platforms to enhance brand visibility and engagement.
  7. Budget Oversight: Manage brand budgets to ensure optimal resource allocation and return on investment.
  8. Performance Analysis: Track and assess brand performance metrics, providing insights and reports to senior leadership.
  9. Collaboration with Stakeholders: Engage with internal and external partners, including sales, research and development, and agency collaborators, to advance brand initiatives.
  10. Brand Messaging: Ensure consistent and impactful brand communication across all channels, maintaining brand integrity.
  11. Team Leadership: Mentor and guide junior team members, fostering a collaborative and high-performance culture.

Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.

Experience: Minimum of 5-7 years in brand management within the CPG food sector.

Skills:

  • Exceptional strategic thinking and analytical capabilities.
  • Strong communication and interpersonal skills.
  • Demonstrated success in brand management and executing marketing campaigns.
  • Ability to juggle multiple projects and priorities in a dynamic environment.
  • Proficiency in market research and data analysis methodologies.
  • Strong leadership qualities and team development skills.

Applicants must have authorization to work for any employer in the U.S. Sponsorship for an Employment Visa is not available at this time.