Lead Brand Strategist

2 weeks ago

Evanston, Illinois, United States Ornua Co-operative Limited Full time

Company Overview: Ornua Co-operative Limited is a prominent dairy co-operative dedicated to marketing dairy products on behalf of its members, including Ireland's dairy processors and farmers. As Ireland's largest exporter of dairy products, Ornua serves 110 countries globally, with headquarters in Dublin and a workforce of 3,000 employees.

Divisional Structure: Ornua operates through two main divisions: Ornua Foods and Ornua Ingredients, with 10 business units and 16 production facilities worldwide. Our sales and marketing teams are strategically positioned across various global markets, including Africa, Asia, Germany, Ireland, the Middle East, Spain, the UK, and the US.

Brand Portfolio: Our well-known brands include Kerrygold, Dubliner, Pilgrim's Choice, Avantage, Forto, and BEO.

Role Overview: The Senior Brand Manager is tasked with crafting and implementing brand strategies aimed at driving growth, enhancing market share, and boosting brand equity. This position requires a strategic mindset coupled with extensive experience in brand management, marketing, and consumer insights, particularly within the consumer packaged goods (CPG) food sector. The ideal candidate will possess a proven history of effective brand management and a strong enthusiasm for the food industry. Collaboration and the ability to influence key stakeholders are essential for success in this role.

Key Responsibilities:

  1. P&L Ownership: Take charge of profit and loss management.
  2. Brand Strategy Development: Spearhead the creation and execution of comprehensive brand strategies aligned with business goals.
  3. Market Analysis: Conduct thorough analysis of category/shopper data and consumer insights to pinpoint trends, competitive landscapes, and market opportunities.
  4. Portfolio Management: Oversee the product lifecycle from innovation through to decline, ensuring alignment with business objectives and brand strategy.
  5. Go-to-Market Strategy: Lead the introduction of new product developments in collaboration with cross-functional teams, establishing and monitoring KPIs to assess the effectiveness of strategies.
  6. Marketing Campaigns: Design and implement integrated marketing campaigns across digital, social media, and traditional platforms to enhance brand visibility and engagement.
  7. Budget Management: Oversee brand budgets, ensuring optimal resource allocation and maximizing return on investment.
  8. Performance Tracking: Regularly monitor and analyze brand performance metrics, providing insights and reports to senior management.
  9. Stakeholder Collaboration: Collaborate closely with internal and external stakeholders, including sales, R&D, and agency partners, to drive brand initiatives.
  10. Brand Communication: Ensure consistent and effective messaging across all platforms, maintaining brand integrity.
  11. Leadership and Mentorship: Guide and develop junior team members, fostering a collaborative and high-performance team culture.

Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Experience: Minimum of 5-7 years in brand management within the CPG food industry.

Skills:

  • Strong strategic thinking and analytical capabilities.
  • Exceptional communication and interpersonal skills.
  • Demonstrated success in brand management and marketing campaign execution.
  • Adept at managing multiple projects in a dynamic environment.
  • Proficient in market research and data analysis tools.
  • Strong leadership and team development skills.

Applicants must be authorized to work for any employer in the U.S. Sponsorship for an Employment Visa is not available at this time.

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