Senior Care Sales Specialist

2 weeks ago

Bozeman, Montana, United States Home Instead Senior Care Full time
Objective:

The Senior Care Sales Specialist plays a crucial role in achieving revenue targets for the designated area. This position is focused on generating income through various Sales and Marketing initiatives, which include identifying and engaging new referral sources while strengthening and sustaining relationships with current partners. Regular reporting of progress and results to management is essential, highlighting both achievements and areas for improvement in Sales/Marketing/Networking efforts.

Primary Responsibilities:
  • Exemplify the core values of Home Instead Senior Care.
  • Research and cultivate relationships within the Referral Provider Network to generate referrals; execute all stages of the consultative sales process, including preparation and documentation of outreach efforts, follow-ups, needs assessment of referral sources and clients, recommending suitable Home Instead services and additional community resources, and maintaining existing referral accounts with necessary follow-ups.
  • Meet inquiry generation goals for the assigned area, with the primary aim of acquiring new business to enhance overall market presence. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, rehabilitation centers, etc.
  • Collaborate with Home Instead franchise leadership to create sales and marketing strategies, outlining weekly and monthly activities aimed at achieving or surpassing set objectives.
  • Develop and maintain a comprehensive understanding of the Home Instead brand. Effectively present marketing materials and services to referral providers through one-on-one meetings and by organizing and delivering formal group presentations.
  • Keep precise records of all sales and prospecting activities, including sales calls, presentations, closed sales, and follow-up actions within the designated territory, utilizing software to optimize territory potential.
  • Build a database of qualified leads through referrals via face-to-face outreach, email, phone, and online platforms.
  • Conduct Service Inquiries and Care Consultations as necessary, adhering to the consultative sales approach.
  • Comply with all company policies, procedures, and ethical standards.
  • Engage in and contribute to the development of educational programs for clients, prospects, and colleagues.
Secondary Responsibilities:
  • Assist in CAREGiver recruitment efforts as needed.
  • Facilitate client/CAREGiver introductions as required.
  • Conduct quality assurance visits with clients as necessary.
  • Participate in various public relations strategies.
Education/Experience Requirements:
  • A college degree or equivalent work experience is required.
  • Relevant business or sales experience, particularly in consultative sales, is preferred.
  • A valid driver's license is necessary.

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