Digital Media Strategist

2 weeks ago

Hartford, Connecticut, United States Mediassociates Full time
{"Job Title": "Digital Programmatic Strategist", "Job Description": "Overview

Mediassociates is a leading independent media planning, buying, and analytics agency located in the greater New York Metropolitan area. We leverage an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology.


Job Responsibilities
  • Develop, execute, and optimize programmatic media strategies in accordance with campaign objectives and targeting strategy.
  • Collaborate across the broader digital team to uncover new opportunities, including partnerships, technology platforms, training, and overall processes to assist in driving our digital offerings forward.
  • Manage client campaigns from inception, activation, and ongoing optimizations and management.
  • Work with internal and external teams to develop and evolve client strategies.
  • Act as a subject matter expert for clients relative to programmatic and digital strategy.
  • Support the ongoing development of new capabilities and partners to help further evolve our agency's offerings.
  • Assist in internal and external education of programmatic capabilities.
  • Foster a "one-team" mindset and willingness to help team members where needed.

Requirements
  • Minimum of 4-5 years of working experience utilizing Real-Time Bidding technologies (DSPs such as The Trade Desk, DV360, Amazon, Ad Exchanges, SSPs).
  • Proven track record of successfully developing and managing holistic client campaigns across various tactics such as CTV/OTT, OLV, Native, DOOH, High Impact, and Display.
  • Demonstrated ability to independently research and develop custom strategies to optimize clients' key performance indicators (KPIs) and achieve business objectives.
  • Proactive mindset monitoring insights and implementing continuous optimizations during campaign flights to enhance performance and achieve desired outcomes.
  • Experience producing and presenting PowerPoint presentations to both internal and external stakeholders.
  • Deep knowledge and passion for digital media and advertising landscape.
  • Prior experience with managing strategic campaigns within YouTube a plus.
  • Understanding current and emerging technologies, business models, ad products, and industry standard metrics and policies.
  • Ad trafficking experience, particularly utilizing platforms such as Google Campaign Manager (DCM).
  • HTML/CSS/Java experience preferred.
  • Strong analytical and technical aptitude, including Microsoft Excel and math proficiency.
  • Ability to think proactively, maintain a high level of productivity, and manage multiple priorities.
  • Strong written and verbal communication skills.
  • Intelligent, entrepreneurial type with strong attention to detail.
  • Ability to jump in, as needed, beyond typical job scope to help meet client and agency needs.
  • Ability to pivot and adapt to changes as they come, being nimble and flexible.

About Mediassociates

Mediassociates is proud to be an Equal Opportunity Employer. We welcome applications from diverse candidates and are committed to creating an inclusive work environment.

Our office is located in Sandy Hook, Connecticut, and we maintain a highly flexible work culture. While we encourage local candidates to use our office space, remote workers are also invited to join us for our Summer Party and Holiday Party.

"}

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