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Digital Marketing Coordinator

2 months ago


West Hartford, Connecticut, United States Legrand NA Full time
About the Role

We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team at Legrand NA. As a key member of our Digital Marketing Operations Team, you will play a critical role in supporting the day-to-day execution of web, email, and marketing activities across multiple business units.

Key Responsibilities
  • Master the fundamentals of digital tools and processes, establish a strong grasp of each business division's digital strategies, and build proficiency in digital best practices.
  • Support the various marketing and product teams across Legrand NA's business units, prioritizing and executing the digital needs of multiple projects and campaigns.
  • Assist Digital Marketing Specialists in the day-to-day responsibilities of maintaining and updating multiple Legrand web properties and channels, ensuring a best-in-class experience for site users.
  • Collaborate with marketing and product teams to develop and execute digital product launches and email and web marketing campaigns in accordance with brand standards.
  • Collaborate with others within Central Marketing to operate special projects and department initiatives.
  • Implement and optimize personalized, targeted marketing campaigns through our digital platforms.
  • Assess customer needs and build understanding of the customer journey to enhance digital user experience.
  • Collaborate with SEO Specialists to implement SEO and SEM strategies to improve search engine rankings and drive traffic to our digital assets.
  • Measure and optimize email campaign performance to deliver relevant marketing content to customers and influencers at the right time during the buying cycle.
  • Effectively communicate technical messages to a non-technical audience.
Requirements
  • Bachelor's degree in Marketing, Business, Communications or Technology.
  • 0-2 years in marketing, technology, or a related function.
  • Hands-on experience with key digital media disciplines/tools, such as: brand website management, social media marketing/community management, search engine optimization (SEO), user-generated content, and email marketing.
  • Working knowledge of website analytics and website conversion metrics (CPM, CTR, CPC, CPL).
  • Analytical skills to effectively assess and understand metrics and impact of digital initiatives.
  • Passion for digital media and devices, considers him/herself an 'early adopter' of digital trends.
  • Excellent communication and presentation skills.
  • Proactive and hands-on attitude, ready to take on tasks with a 'can-do' approach.
  • Strong time and project management skills with the ability to juggle multiple competing priorities.
  • A self-starter, with the ability to thrive within a fast-paced, dynamic environment.
  • Highly organized, with a keen attention to detail.
  • Ability to partner cross-functionally in an effective, professional, and collaborative manner.
  • Proficiency in MS Office programs (Outlook, Word, Excel, PowerPoint).
  • Experience with HTML/CSS, web programming, and content management systems (CMS) such as SAP Commerce (Hybris), Drupal, Sitecore, etc.
  • Working knowledge of Photoshop, Dreamweaver, display advertising, search engine marketing (SEM), Google Analytics, and/or Pardot.
  • Experience with digital writing such as email copy, subject lines, or web content.