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Digital Marketing Strategist

2 months ago

Hartford, Connecticut, United States Connecticut Public Broadcasting Full time
Job Title: Senior Manager | Multilingual Digital Marketing

Connecticut Public Broadcasting is seeking a highly skilled Senior Manager | Multilingual Digital Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to build audience and grow membership, resulting in revenue opportunities.

Key Responsibilities:
  • Develop integrated marketing strategies for cross-channel campaigns, including TV and Radio promotion, video and podcast pre-roll, digital banners, email, social media, print, outdoor, OTT apps, and connected TVs.
  • Build awareness with local Latino communities by working with the Editor of Latino Initiatives and partner media organizations to promote relevant news, content, and engagement opportunities.
  • Lead freelance designers and vendor partners in developing new creative concepts that build upon the established brand identity and offer resonance across various demographic and psychographic profiles.
  • Support the development of multilingual marketing strategies, plans, and creative briefs, including digital-only or digital-first opportunities.
  • Work with the Chief Digital Officer and Senior Director, Membership Growth Strategy to develop member campaigns that result in additional gifts and support retention directly impacting revenue goals.
Requirements:
  • Bachelor's degree in Marketing, Digital Marketing, or a relevant field.
  • Minimum of seven (7) years' of direct and sustained professional work experience in marketing, audience development, targeting, or a related field.
  • Proficiency in Spanish language and multilingual campaign strategy.
  • Experience developing advertising and marketing strategies in the media or journalism industry.
What We Offer:
  • Competitive salary.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.

Connecticut Public Broadcasting is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment.