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Product Marketing Strategist
4 weeks ago
This role is responsible for driving a product marketing strategy by creating and delivering communication plans through the development and deployment of Dearborn Group's overall marketing strategy. Key responsibilities include developing content, gathering information and research, leading, implementing, measuring and reporting on specific product marketing initiatives and programs.
Key Responsibilities:- Develop and execute product marketing strategies to drive business growth and revenue
- Collaborate with cross-functional teams to gather information and research to inform marketing initiatives
- Lead and implement specific product marketing initiatives and programs
- Measure and report on the success of marketing initiatives and programs
- Bachelor's degree in Journalism, Writing, Marketing, Communications, or Business
- 5 years of experience in writing, marketing and communication activities
- Clear and concise interpersonal, verbal and written communication skills
- Strong research, writing, editing and proofreading skills
- PC proficiency to include MS O365
- Self-starter with ability to handle multiple projects simultaneously
- Creative, analytical and organizational skills
- Experience collaborating across functional groups
- Detailed oriented
- Experience working in a fast paced, high workload environment
- Experience interfacing with senior management
- Team building skills
- Project Management skills
- Master's degree in Journalism or Communications
- Knowledge of dental networks
- Web and social media experience
- Knowledge of SEO principles
This is a flex role working 3 days in office and 2 days from home.
HCSC is an Equal Opportunity Employer dedicated to providing an inclusive workplace where the unique differences of our employees are welcomed, respected, and valued.