Product Marketing Specialist
4 weeks ago
This role is responsible for driving content strategy by creating and delivering product marketing communication plans through the development and deployment of Dearborn Group's overall marketing strategy.
Responsibilities include developing content, gathering information and research, leading, implementing, measuring and reporting on specific product marketing initiatives and programs.
Key Responsibilities:
- Develop and execute content marketing strategies to drive engagement and conversion.
- Collaborate with cross-functional teams to gather information and research for content development.
- Lead and implement specific product marketing initiatives and programs.
- Measure and report on the success of marketing initiatives.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of experience in marketing and communications.
- Strong research, writing, and editing skills.
- PC proficiency to include MS O365.
- Self-starter with ability to handle multiple projects simultaneously.
Preferred Qualifications:
- Master's degree in Marketing or Communications.
- Knowledge of dental networks.
- Web and social media experience.
- Knowledge of SEO principles.
Work Environment:
This is a flex role working 3 days in office and 2 days from home.
HCSC Employment Statement:
We are an Equal Opportunity Employment / Affirmative Action employer dedicated to providing an inclusive workplace where the unique differences of our employees are welcomed, respected, and valued.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics.
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