Sales and Business Development Executive
7 days ago
WAGA Fox 5 Atlanta is seeking a seasoned Sales and Business Development Executive with exceptional sales acumen and proven experience in broadcast television and digital platforms, including Connected TV (CTV) assets.
Key Responsibilities:- Service existing agency accounts as directed by sales management, ensuring the highest level of customer service and satisfaction.
- Establish direct client contact while maintaining positive relationships with agencies.
- Develop comprehensive and persuasive multi-screen platform sales and research presentations.
- Achieve revenue goals across existing accounts, new business, zero-share business, and digital sales.
- Utilize proficient negotiation skills based on NSI LPM ratings and qualitative research.
- Showcase a robust understanding of digital platforms with a track record of successful digital sales.
- Collaborate with the Credit Manager to ensure proper credit references are provided and that payments for business sold are received timely.
- Generate frequent written correspondence including pre/post-buy letters.
- Provide the Local Sales Manager with regular reports, including weekly pending, monthly posting, and quarterly forecasting.
- Comply with all Fox Corporation computer and station policies, including but not limited to anti-bribery, anti-corruption, and insider trading.
- Maintain professionalism in representing WAGA Fox 5 at all times.
- Perform additional duties as assigned.
- Work effectively under the pressure of daily deadlines with meticulous attention to detail.
- Exhibit self-motivation and the ability to work independently and as part of a team.
- Demonstrate strong creative, organizational, planning, and prospecting skills.
- Communicate effectively and courteously with co-workers and clients.
- Have an in-depth knowledge of television ratings and research, especially concerning Nielsen and comScore/Rentrak data.
- Outstanding presentation skills.
- Bachelor's degree from a four-year college or university in a related field is preferred.
- A minimum of three years of experience in broadcast television and digital platform sales, with experience in selling OTT platforms highly preferred.
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