Marketing Lead

3 weeks ago


New York, New York, United States Chapter Full time
About Chapter

Chapter is a pioneering company that is revolutionizing the way Americans navigate and experience retirement. Our mission is to transform the current infrastructure for retirement, making it more empowering, fulfilling, and exciting for seniors. We believe that the current system is broken, and we're committed to fixing it.

About The Role

We're seeking a highly skilled Marketing Lead to join our team. As a Marketing Lead, you will design and execute the marketing strategy that drives our go-to-market motion. You'll interact with C-Suite executives at Fortune 500 companies, own the marketing relationships with our partners, and construct the strategy that supports both our expansion with current partners and growth with new partners.

Key Responsibilities
  • Build a strategically aligned partnership marketing strategy with the Partnerships leadership team
  • Execute co-marketing campaigns with partners to drive the growth of Chapter's membership
  • Build growth hypotheses and campaign plans with our partners' marketing teams, serving as the primary point of contact for those teams
  • Develop and own partner acquisition marketing strategies & assets, including blog posts, case studies, and social media campaigns
  • Develop educational resources for our partners, including materials explaining Chapter's offering and services
  • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
  • Measure and analyze partner marketing campaign results in collaboration with our partner success leads, using data-driven insights to optimize and improve campaign effectiveness
  • Drive ongoing communications with partners through newsletters, social, and other channels
  • Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns
About You
  • 5+ years of marketing experience including 2+ years working with partners in a B2B2C context
  • Proven experience with digital and physical marketing campaign management and execution, including developing marketing collateral from the ground up
  • Thrive in unstructured environments, building structure in ambiguity
  • Experience with driving GTM execution alongside highly cross-functional teams
  • Willingness to travel occasionally to meet with strategic partners and participate in events with our partners


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