Product Marketing Lead

6 days ago


New York, New York, United States Rippling Full time
About Rippling

Rippling is a cloud-based platform that streamlines HR, IT, and finance operations for businesses. Our mission is to simplify the employee lifecycle and provide a seamless experience for employees, managers, and administrators.

The Role

We are seeking a Product Marketing Lead to join our team and drive the go-to-market strategy for our IT solutions. As a key member of our marketing organization, you will be responsible for developing and executing marketing plans that drive awareness, adoption, and revenue growth.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches
  • Conduct market research and analyze customer insights to inform marketing decisions
  • Collaborate with cross-functional teams, including sales, product, and engineering, to ensure alignment and effective communication
  • Develop and maintain marketing materials, including messaging, positioning, and sales collateral
  • Measure and analyze marketing performance, making data-driven decisions to optimize marketing strategies
Requirements
  • 8+ years of experience in product marketing, technical product marketing, consulting, business operations, or general management
  • Experience in SaaS tech businesses, preferably in the IT technology/security space
  • Proven ability to translate customer and market insights into effective marketing strategies
  • Strong analytical and problem-solving skills, with the ability to think critically and creatively
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
What We Offer

Rippling offers a competitive salary, benefits, and equity package. We are committed to building a diverse and inclusive workforce and provide a dynamic and supportive work environment.



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