Database Marketing Director

3 days ago


Hot Springs National Park, Arkansas, United States Oaklawn Racing Casino Resort Full time
Database Marketing Manager

We are seeking a highly skilled Database Marketing Manager to join our team at Oaklawn Racing Casino Resort. As a key member of our marketing team, you will be responsible for developing and implementing effective database marketing strategies to drive business growth and customer engagement.

Key Responsibilities:
  • Supervise and manage staff in the Marketing Database area, developing and implementing operational goals and monitoring achievements of performance and profit objectives.
  • Oversee the design, maintenance, and implementation of database management systems, ensuring data integrity and customer database accuracy.
  • Work closely with the Director to develop the property's overall reinvestment strategy, managing database marketing requests and fulfilling trackable offer campaigns.
  • Conduct market research, analyze gaming industry trends, and utilize local market dynamics to inform direct mail programs and marketing strategies.
  • Manage direct mail production schedules and calendars, developing and executing strategies for direct marketing campaigns.
  • Collaborate with the creative team to produce direct marketing collateral, managing relationships with outside vendors to ensure timely, accurate, and cost-effective production campaigns.
  • Ensure compliance with all regulatory requirements within the area of responsibility, reporting potential issues to Executive Management/GM.
Requirements:
  • Bachelor's degree in marketing, finance, or a related field, with 5-10 years of progressively challenging leadership roles in marketing or operations.
  • Excellent verbal, written, and interpersonal skills, with technical proficiency in MS Office (Word, Excel, and Outlook).
  • Strong client interface and presentation skills, with the ability to interact with guests, staff, and colleagues to resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to write reports, business correspondence, and procedure manuals, with effective presentation skills to communicate information to groups of managers, clients, customers, and the general public.
What We Offer:
  • A dynamic and fast-paced work environment with opportunities for professional growth and development.
  • A competitive salary and benefits package, including health insurance, retirement plans, and paid time off.
  • A collaborative and supportive team environment, with opportunities to work with a diverse range of colleagues and stakeholders.

Oaklawn Racing Casino Resort is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We welcome applications from qualified candidates who share our values and are passionate about delivering exceptional customer experiences.


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