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Senior Vice President, Media Insights and Analytics

2 months ago

Atlanta, Georgia, United States Spark Foundry Full time
Job Overview

Company Overview:

Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging robust media principles with innovative strategies, Spark Foundry captivates consumers, fostering a deeper connection with our clients' brands and driving increased sales.

Embodying the agility of a startup alongside the strength of Publicis Media, Spark Foundry offers unparalleled insights and services to a diverse clientele, ranging from emerging challengers to established industry giants. Our unique approach combines personalized service with the extensive resources of a global leader, empowering brands to navigate the competitive landscape effectively.

Our inclusive culture values diverse perspectives, making Spark Foundry a preferred destination for top talent in the industry. We prioritize holistic professional development, equipping our workforce to tackle contemporary challenges while paving the way for fulfilling careers.

At Spark Foundry, we believe that innovation thrives at the intersection of diverse disciplines, drawing professionals from data science, analytics, creative production, strategy, and various liberal arts backgrounds.

Position Summary

We are seeking an experienced SVP who:

  • Will advance the Data Sciences and Advanced Analytics capabilities within our organization.
  • Will provide strategic leadership and expertise in Advanced Analytics to enhance our service offerings and create new opportunities for our clients.
  • Possesses a blend of advanced analytical skills, business insight, strategic thinking, and project management abilities, coupled with a passion for developing new teams and capabilities.
  • Can navigate complex problems, manage projects from inception to completion, apply sound judgment, and convey intricate information clearly.
  • Exhibits a natural curiosity, delving into data to uncover insights and make informed business cases, while exploring innovative solutions to challenges.
  • Is confident in expressing informed opinions backed by data and analytics, influencing key stakeholders effectively.
Key Responsibilities
  • Utilize advanced analytical techniques to enhance marketing performance metrics, optimize consumer experiences, and forecast critical business outcomes.
  • Work with intricate data structures, performing statistical analyses including marketing mix modeling, digital attribution, and predictive modeling.
  • Oversee advanced analytics projects from initiation to completion, including stakeholder engagement, solution proposals, project management, and insights generation.
  • Manage the analytics lifecycle, ensuring data integrity, model development, and effective communication of results.
  • Deliver high-quality, actionable insights that align with client objectives and drive strategic decision-making.
  • Mentor junior team members, providing guidance on project deliverables and professional development.
  • Establish best practices for analytics processes, ensuring the delivery of superior analytical outputs.
  • Collaborate with media strategy teams to provide insights that enhance the effectiveness of media campaigns.
Qualifications

Essential Skills:

  • Extensive experience in advanced statistical modeling and quantitative analysis.
  • Proficiency in data manipulation and analytical software, including R, Python, SQL, and relevant big data platforms.
  • Strong knowledge of marketing mix modeling and attribution methodologies.
  • Expertise in data visualization tools and techniques.

Preferred Skills:

  • Experience with business intelligence tools and digital analytics platforms.
  • Familiarity with marketing technologies and web analytics.

Experience:

  • A minimum of 12 years in a quantitative business environment, with significant experience in strategic marketing analytics.
  • Proven track record of team leadership and project management in an agency or consulting setting.

This role requires a hybrid work arrangement, with a blend of in-office and remote work.