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Vice President of Integrated Marketing and Fan Engagement

1 month ago

Atlanta, Georgia, United States AMB Sports & Entertainment, LLC Full time
About the Role

The Vice President of Integrated Marketing and Fan Engagement for AMB Sports & Entertainment, LLC is responsible for developing and executing comprehensive marketing strategies to drive brand visibility, fan engagement, and revenue growth. This role requires a seasoned marketing leader who can integrate traditional, performance, digital, content, and experiential marketing efforts to support the club's commercial objectives, grow its fan base, and build its global presence.

Key Responsibilities
  • Develop and lead the overall integrated marketing and fan engagement strategy, ensuring alignment with the club's brand vision, mission, and business goals.
  • Oversee and harmonize marketing strategies/efforts across all channels, including marketing, digital, social media, content, events, PR, partnerships, and community outreach.
  • Collaborate with executive leaders to create synergized campaigns that drive ticket sales, merchandise, partnerships, and media rights.
  • Identify new market opportunities and fan engagement trends to expand the club's reach and drive interest and engagement.
Brand Management & Creative Direction
  • Ensure consistent brand messaging and visual identity across all touchpoints, from digital platforms to in-stadium experiences.
  • Lead the development of compelling narratives that resonate with diverse fan segments, both locally and internationally.
  • Partner with creative teams to develop and execute innovative campaigns that drive fan excitement and loyalty.
Digital & Social Media
  • Lead the club's digital presence across websites, social media platforms, mobile apps, and other digital outlets to grow audience engagement.
  • Develop data-driven strategies to optimize performance and fan interactions across digital channels.
  • Lead CRM initiatives, email marketing campaigns, and digital advertising to support business objectives and enhance fan relationships.
Fan Engagement & Experience
  • Develop and drive strategies that enhance fan experience both in and outside the stadium, through activations, events, and digital engagements.
  • Oversee programs and community-driven initiatives to deepen the club's relationship with its fan base.
  • Utilize data analytics and fan insights to continuously improve fan satisfaction and lifetime value.
Partnerships & Sponsorships
  • Collaborate with the commercial and sponsorship teams to develop integrated campaigns that maximize partner value and visibility.
  • Leverage partnerships to create innovative marketing activations that generate buzz and fan engagement.
Team Leadership & Development
  • Lead and mentor a high-performing integrated marketing and digital team, fostering creativity, collaboration, and professional growth.
  • Cultivate a results-driven and growth-oriented culture within the marketing department.
  • Manage/oversee the marketing and digital department budget, ensuring cost-effective strategies and clear ROI on all marketing investments.
Tech, Performance & Analytics
  • Utilize data-driven insights to monitor the effectiveness of marketing initiatives, track KPIs, and make real-time adjustments to campaigns.
  • Prepare regular performance reports for the executive team, outlining successes, areas for improvement, and future strategies.
  • Stay ahead of industry trends, technology advancements, and best practices to continuously innovate and improve marketing efforts.
  • Develop and prioritize team technology marketing goals, including e-marketing initiatives.