Lead Social Media Strategist

2 weeks ago


Birmingham, Alabama, United States Hibbett Sports Full time

POSITION SUMMARY

The Senior Manager of Social Media is tasked with crafting and implementing social media initiatives that elevate brand recognition, engage the target audience, and drive traffic to both online and physical retail locations. This role encompasses the management of all social media channels, the creation of engaging content, and collaboration with various departments to align with broader marketing goals.

KEY RESPONSIBILITIES

  • Oversees the social media strategy for all corporate accounts, including platforms such as TikTok, X, and Meta.
  • Directs the social media approach for the organization’s retail accounts.
  • Develops strategies for engaging social media influencers.
  • Manages the internal social media ambassador program from retail locations.
  • Implements strategies for in-store music and visual content displayed on screens.
  • Designs and executes comprehensive social media plans to boost brand visibility, expand the online community, and enhance customer interaction.
  • Creates, curates, and oversees high-quality content for diverse social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok.
  • Plans and implements social media campaigns, promotions, and contests that align with marketing objectives and product launches.
  • Monitors social media channels, engages with comments and messages, and nurtures positive relationships within the online community.
  • Analyzes and reports on social media performance metrics to assess campaign success and inform future strategies.
  • Collaborates closely with marketing, design, and product teams to ensure consistent messaging and branding across all platforms.
  • Stays informed on the latest trends, tools, and best practices in social media to maintain effective strategies.
  • Identifies and collaborates with influencers and brand advocates to broaden the organization’s reach and enhance brand reputation.
  • Safeguards the organization’s assets and financial information by ensuring the effectiveness of internal control procedures and reporting potential fraud risks.
  • Measurable Outcomes: Growth in social media followers and engagement, expansion of the influencer program, and revenue generation through Co-Op initiatives.
  • Willingness to travel up to 25% of the time.
  • Available for on-call duties during evenings and weekends.

SUPERVISORY RESPONSIBILITIES

  • Directly supervises Main Account Influencers and Store Account Influencers, executing supervisory responsibilities in line with organizational policies and applicable laws. This includes interviewing, hiring, training, assigning work, evaluating performance, and addressing employee concerns.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
  • A minimum of seven years in a Social Media Manager role or similar position within retail, including three years in a management capacity.
  • Proficient understanding of SEO and web traffic analytics.
  • Experience with social media advertising and paid promotional campaigns.
  • Thorough knowledge of social media platforms, tools, and best practices.
  • Strong skills in content creation, including writing, graphic design, and video production.
  • Exceptional communication and interpersonal abilities.
  • Capability to analyze data and derive actionable insights.
  • Creative problem-solving and innovative thinking skills.
  • Strong organizational and project management capabilities.
  • Familiarity with customer relationship management (CRM) systems and proficiency in graphic design software (e.g., Adobe Creative Suite, Canva).

Candidates will have the option to withdraw their application at any point during the process. Please review Hibbett's Privacy Policy to understand how your information will be utilized and protected.

By proceeding with the application, I acknowledge that I have read and understood the terms and consent to their use as my Electronic Agreement.



  • Birmingham, Alabama, United States Hibbett Retail, Inc. Full time

    Position OverviewThe Lead Social Media Strategist is tasked with crafting and implementing innovative social media initiatives that elevate brand visibility, foster audience interaction, and drive traffic to both online and physical retail locations. This role encompasses the management of diverse social media channels, the creation of engaging content, and...


  • Birmingham, Alabama, United States Hibbett Sports Full time

    POSITION SUMMARYThe Lead Social Media Strategist is tasked with crafting and implementing innovative social media initiatives that enhance brand recognition, foster audience interaction, and drive traffic to both online and physical retail locations. This role encompasses the management of all social media channels, the creation of engaging content, and...


  • Birmingham, Alabama, United States Hibbett Retail, Inc. Full time

    Company OverviewHibbett Retail, Inc. is a leading retailer in the sports and lifestyle sector, dedicated to enhancing customer experiences through innovative marketing strategies.Position SummaryThe Senior Manager of Social Media plays a pivotal role in crafting and implementing social media initiatives that elevate brand visibility, foster audience...


  • Birmingham, Alabama, United States Hibbett Retail, Inc. Full time

    Company OverviewHibbett Retail, Inc. is a leading player in the retail industry, dedicated to providing exceptional customer experiences through innovative marketing strategies.Position SummaryThe Senior Manager of Social Media will spearhead the development and implementation of comprehensive social media initiatives aimed at enhancing brand visibility,...


  • Birmingham, Alabama, United States Hibbett Sports Full time

    POSITION SUMMARY The Senior Manager of Social Media is tasked with crafting and implementing social media initiatives that elevate brand recognition, engage the target audience, and drive traffic to both online and physical retail locations. This role oversees all social media channels, curates engaging content, and collaborates with various departments to...


  • Birmingham, Alabama, United States Hibbett Retail, Inc. Full time

    Job SummaryThe Marketing Strategist will be responsible for developing and executing a comprehensive social media strategy for Hibbett Retail, Inc. This includes managing and executing strategy for the organization's internal social media ambassadors from stores, overseeing marketing content, and providing analytical support for overall performance.Key...


  • Birmingham, Alabama, United States Hibbett Sports Full time

    Job DescriptionJob SummaryThe Senior Manager of Social Media is responsible for developing and executing comprehensive social media strategies that increase brand awareness, engage the organization's audience, and drive traffic to the organization's online and physical stores.Key ResponsibilitiesLead social media strategy for all Hibbett corporate social...


  • Birmingham, Alabama, United States Blue Wheel Full time

    Blue Wheel is a new breed of omni-channel digital commerce agency that services brands "from click to ship." Blue Wheel's core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel's best-in-class services are...


  • Birmingham, Alabama, United States Strong Automotive Full time

    The Senior Social Coordinator position aids in the creation, implementation, and optimization of social media campaigns across a range of platforms to drive client objectives.They also have the opportunity to develop and implement new strategies, train and mentor junior team members, and contribute to the overall success of ad campaigns.Work closely with the...


  • Birmingham, Alabama, United States Hoar Construction Full time

    Join a leading firm in the AEC sector as a pivotal figure in our marketing department, driving the strategic vision of Hoar Construction. As a prominent player in program management, Hoar Construction specializes in overseeing planning, design, and construction for substantial capital projects, collaborating with esteemed global entities across various...


  • Birmingham, Alabama, United States MidSouth Tag & Label Full time

    Job OverviewMidSouth Tag & Label is on the lookout for a Lead Sales Strategist (Remote)Are you eager to join a company that is set for expansion? A place where both the organization and your personal growth are prioritized? If you thrive on the challenge of engaging with clients and honing your sales expertise, then this opportunity may be ideal for you....


  • Birmingham, Alabama, United States CV Library Full time

    Context: The Civils & Infrastructure division at CV Library is excited to collaborate with a leading consultancy in the rail sector. Our client is in search of a Lead Commercial Strategist to oversee the daily commercial functions of some of the UK's most significant rail and civil engineering projects.Prospect: This role offers the chance to engage with...


  • Birmingham, Alabama, United States Arriva UK Trains Limited Full time

    Exciting Opportunity for a Public Relations Manager at Arriva UK Trains LimitedBecome a vital member of our innovative team as a Public Relations Manager, where you will have the chance to influence and execute effective media strategies. We seek a visionary and strategic professional capable of overseeing all facets of public relations for our organization,...

  • Lead Tax Strategist

    2 weeks ago


    Birmingham, Alabama, United States Jobot Full time

    Job OverviewJoin our team as a Lead Tax Strategist and influence financial excellence.This opportunity is hosted by Jobot.Salary Range: $170,000 - $210,000 annuallyAbout Us:We are a vibrant and client-centric firm renowned for our dedication to exceptional service and outstanding client retention. For over 65 years, we have committed ourselves to guiding...


  • Birmingham, Alabama, United States American Family Care Full time

    About the Role**Franchise Marketing Consultant**We are seeking a highly motivated and experienced Franchise Marketing Consultant to join our team at American Family Care. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive growth and success for our franchisees.Key...


  • Birmingham, Alabama, United States McLeod Software Full time

    The Marketing Product Strategist will act as the main point of contact between the McLeod Software Product Development teams and the Marketing department. The key responsibilities for this role include:Providing the Marketing team with essential written materials, communications, and content necessary for creating engaging, clear, and concise sales...


  • Birmingham, Alabama, United States Deploy Alloy Full time

    About the RoleDeploy Alloy is seeking a highly skilled Digital Account Executive to join our team. As a key member of our automotive division, you will be responsible for developing, deploying, and tracking paid and organic digital and social media strategies for our clients.Key ResponsibilitiesManage digital media plans and create and track budgetsOversee...


  • Birmingham, Alabama, United States Razorfish Full time

    Job OverviewCompany Overview:We are Razorfish, a pioneer in the marketing landscape, leveraging our digital acumen since the inception of the internet. Our transformation in 2020 has redefined our approach, emphasizing the importance of diverse perspectives. We believe that our unique backgrounds in strategy, creativity, and technology are our greatest...


  • Birmingham, Alabama, United States Cumulus Media Full time

    About the RoleCumulus Media is seeking a talented and experienced Mix DJ and On-Air Host to join our team in Birmingham, AL. As a key member of our on-air team, you will be responsible for delivering engaging and entertaining content to our listeners.Key ResponsibilitiesHost or co-host shows that generate ratings by being entertaining, informative, and...


  • Birmingham, Alabama, United States Razorfish Full time

    Job OverviewCompany Overview:We are Razorfish, a leader in the marketing sector, renowned for our digital prowess since the inception of the internet. Our transformation in 2020 has reshaped our approach, focusing on the diverse strengths of our team members. We value inclusion and challenge traditional norms to foster innovative ideas that resonate with...