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Lead CRM Marketing Strategist

2 months ago

Birmingham, Alabama, United States Razorfish Full time
Job Overview

Company Overview:
We are Razorfish, a pioneer in the marketing landscape, leveraging our digital acumen since the inception of the internet. Our transformation in 2020 has redefined our approach, emphasizing the importance of diverse perspectives. We believe that our unique backgrounds in strategy, creativity, and technology are our greatest assets. By fostering inclusion and challenging the status quo, we inspire innovative ideas that create memorable experiences.

Position Summary:
The Senior CRM Marketing Strategist is tasked with developing comprehensive, data-driven marketing strategies that effectively engage our clients' target audiences. This role focuses on the strategic development and identification of opportunities for direct digital marketing initiatives, encompassing the entire customer journey from initial engagement to ongoing loyalty.

Key Responsibilities:

  • Owned Channel Strategy Development: Formulate strategic recommendations for owned channels such as email, push notifications, and direct messaging to optimize performance across various client business lines.
  • Audience Behavior Analysis: Gain a profound understanding of audience behaviors using first-party data, alongside established models for audience management.
  • Creative Direction: Craft insightful creative briefs that guide creative teams in producing effective campaign assets tailored to specific channels.
  • Performance Reporting: Collaborate with analytics teams to transform performance data into actionable insights that drive strategic recommendations.
  • Client Business Acumen: Acquire an in-depth understanding of the client's industry and unique business dynamics.

Required Skills:

  • Ability to articulate complex concepts clearly in various formats.
  • Proficient in utilizing analytics to derive actionable insights from marketing performance data.
  • Self-motivated with a track record of advancing projects independently.
  • Skilled in synthesizing qualitative and quantitative data to extract valuable insights.
  • Experience collaborating across teams in a fast-paced environment.
  • Familiarity with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud.
  • Competence in writing creative briefs and overseeing the creative process.
  • Adept at creating presentations that effectively communicate ideas.
  • Comfortable navigating ambiguity in a dynamic work setting.

Qualifications:

  • 5–7 years of experience in managing owned-channel marketing initiatives, particularly in email marketing.
  • Expertise in various addressable channels, including SMS and web personalization.
  • Experience in audience database analysis to drive growth.
  • Proficient in deploying and managing automated email marketing systems.

Additional Information:
We offer a robust suite of benefits designed to support our employees' well-being, including paid family care, adoption assistance, wellness reimbursements, tuition support, and flexible working arrangements.

Razorfish is an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace.