Content Marketing Strategist
3 days ago
Heno INC is seeking a highly skilled Content Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive increased awareness and demand for our B2B electronic medical records (EMR) platform.
Key Responsibilities:- Collaborate with leadership to propose and refine long- and short-term content strategies that position the brand as an authority on PT practice growth and business-related content
- Manage the end-to-end creation and publication of case studies, including content selection, video production, and editing
- Develop and draft social media content to position Heno as a PT industry leader with our peers
- Plan content for and run digital events, such as webinars, roundtable discussions, and podcast episodes
- Plan and produce high-quality PDF/longform content, such as industry reports and surveys
- Utilize social engagement and SEO tools to guide blog content creation
- Conduct monthly reviews of client testimonials and select which ones to publish across the website and other platforms
- Continuously seek out industry knowledge to inform content creation and ensure its relevance and accuracy
- Research current customer base and Heno optional add-ons to plan and execute campaigns for adoption of unused features
- Experience in B2B SaaS marketing
- Business results oriented
- Ability to own the execution of multiple project types from start to finish
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts
- The ability and flexibility to handle multiple projects simultaneously in a fast-paced environment
- Integrity and strong sense of ethics must be integral to this person's character
- Ability to develop and sustain strong relationships with clients, colleagues, and others central to the company's business
Heno INC was founded by Jeff Hohman, a software engineer, and Katie Hohman, a physical therapist since 2006 and owner of 3 private practice clinics in Central Florida.
Our mission is to provide a software solution that allows clinicians to streamline their work and leave tangled practice management processes behind.
We offer a competitive salary, fully remote work environment, additional compensation for lead to customer success, flexible PTO, company-paid disability and life insurance benefits, medical, dental, and vision insurance benefits, 529 college savings plan, Employee/Family FSA, 401k, and Dependent Care FSA.
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