Senior Marketing Manager
4 days ago
At Insurify, we're revolutionizing the way people compare, buy, and manage insurance with artificial intelligence, technology, and superior product design. We're seeking a seasoned Senior Manager, Lifecycle Marketing to join our team and help us achieve our vision of becoming the preeminent and most trusted digital agent for insurance comparison, purchase, and management.
About the RoleWe're looking for a highly skilled and experienced marketing professional to lead our lifecycle marketing efforts. As a Senior Manager, Lifecycle Marketing, you will be responsible for developing and executing strategies to engage customers across multiple touchpoints, drive retention, and foster a customer-centric culture within our organization.
Key Responsibilities- Develop new customer journey maps, identifying key touchpoints and opportunities for engagement
- Plan, launch, and analyze A/B tests across Email and SMS channels, using our marketing automation platforms
- Develop new ideas for customer feedback loops, and use insights to inform and adjust marketing strategies
- Define, own, and analyze KPIs for new marketing initiatives
- Work closely with cross-functional teams to ensure cohesive and aligned marketing efforts
- Manage relationships with external vendors and partners to enhance our growing marketing capabilities
- Implement new marketing communication technologies to optimize the customer journey and experience
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of experience in lifecycle marketing and/or retention marketing, preferably within the auto insurance or financial services industry
- Demonstrated success in designing high-impact experiments and driving true value for customers
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Expertise in marketing automation tools and CRM systems (specifically, Braze and Salesforce)
- Detail-oriented with a passion for delivering exceptional customer experiences
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Competitive compensation
- Generous stock options
- Health, Dental Coverages
- 401K plan with match
- Unlimited PTO
- Generous company holiday calendar
- Learning & Development Stipends
- Paid Family Leave
- Social impact volunteer time and donation matches
- Catered lunches in the office
We are proud to be an Equal Employment Opportunity and Affirmative Action employer.
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