Marketing Promotional Integration Senior Analyst
6 days ago
We are seeking a highly skilled Promotional Marketing Integration Specialist to join our team at Lowe's. As a key member of our marketing organization, you will play a critical role in driving the execution of promotions across marketing channels.
Key Responsibilities- Partner with cross-functional teams to understand specific promotional plans and strategies across products, services, credit, and enterprise promotional offers.
- Support the integration of promotional offers as part of overall marketing planning and development of strategic enterprise calendars.
- Drive the execution of promotions across marketing channels, including documentation, communication with key stakeholders, and follow-up on updates and changes.
- Collaborate with key stakeholder groups, including internal and external teams, to support events that over-index to promotions.
- Proactively engage with Brand Marketers to understand go-to-market intent across strategic marketing pillars and campaigns.
- Support the management of critical timelines across both print and digital channels.
- Anticipate potential problems and instigate mitigation solutions through root cause analysis across process, people, and technology.
- Bachelor's Degree in Business Administration, Merchandising, Marketing, or a relevant field.
- 3-5 years of experience analyzing complex issues to assist leadership in developing insights that drive strategy.
- 1-2 years of experience influencing cross-functionally without formal authority.
- 1-2 years of experience managing projects.
- 1-2 years of experience in a large retail environment, consumer package goods company, or advertising agency that serves Fortune 250 companies.
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