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Market Development Lead
1 month ago
Frontera Health, Inc. is a pioneering company in the pediatric behavioral health space, dedicated to providing innovative solutions for families in need. We are seeking a highly skilled Market Development Lead to join our team and drive growth in underserved regions across the United States.
Key Responsibilities:- Market Research and Analysis: Conduct in-depth market research to identify high-potential regions for ABA direct services, analyzing market dynamics, competition, payer landscapes, and population demographics to develop targeted growth strategies.
- Partner Development and Management: Cultivate and maintain strong relationships with key referral sources, including schools, healthcare providers, and state agencies, to drive referrals and expand our reach.
- Strategic Planning and Execution: Develop and implement comprehensive market launch plans, including referral source outreach, partnership development, and marketing strategies, collaborating with cross-functional teams to ensure alignment and effective execution.
- Operational Support: Provide operational support, including market research on billing practices, reimbursement rates, and state-specific policies, to ensure a smooth transition of initial relationships to the operations team.
- Community Engagement: Represent Frontera Health at industry events, conferences, and community gatherings to raise awareness of our ABA services and build strong relationships with local stakeholders.
- 3-8 years of work experience in sales, medical device or pharma sales, business development, or consulting, with a strong background in ABA or healthcare.
- Proven ability to travel extensively (50%).
- Proven experience in launching new markets and expanding business operations in new regions.
- Demonstrated ability to identify market opportunities, assess market potential, and develop effective market entry strategies.
- Strong understanding of market research methodologies and data analysis techniques.
- Competitive salary and benefits package.
- Opportunity to make a real difference in the lives of children and families.
- Work on a variety of challenging and impactful projects.
- Collaborative and supportive work environment.
- Be at the forefront of innovation in pediatric healthcare.
Frontera Health, Inc. is committed to creating and maintaining a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and has the opportunity to thrive. We believe that our differences make us stronger and that all employees, regardless of their background, experiences, or abilities, contribute to our success.
