Director, Affiliate Marketing Lead

3 days ago


Denver, Colorado, United States Fanatics Full time
About the Role

We are seeking a highly skilled and experienced Director, Affiliate Marketing to join our team at Fanatics Betting & Gaming. As a key member of our Marketing department, you will be responsible for leading our affiliate marketing sportsbook partnerships, developing and executing strategies to drive growth and revenue.

Responsibilities
  • Lead all Affiliate Marketing sportsbook partnerships, developing and executing strategies to drive growth and revenue.
  • Develop and execute go-to-market strategies for tentpole events throughout the year, including the NFL Season, NFL Playoffs, Super Bowl, March Madness, and more.
  • Own the Affiliate Marketing strategy for Fanatics Casino division, driving growth and revenue through strategic partnerships and promotions.
  • Conduct monthly affiliate reviews to improve ROI and implement offer or rewards plan changes to improve affiliate payback time.
  • Manage cross-sell activities for retail partners and access partners across all states.
  • Manage and improve external performance partner relationships, providing consistent partner-specific solutions for campaign optimization.
  • Deliver team reporting, specific to the Affiliate business in Sportsbook and Casino for US.
  • Represent the Affiliate team in US for conferences, entertainment, and relationship management.
Requirements
  • Bachelor's degree or relevant work experience.
  • 8+ years of experience working with affiliate marketing, partnership marketing, or similar field.
  • Strong work ethic, accountable, driven, and pushes self and others for results.
  • Excellent communication skills, both written and verbal.
  • Experience in coordinating projects and deadlines.
  • Experience dealing with large media budgets or multiple partners.
  • Strong analytical and problem-solving skills.
  • Proficient computer skills, including experience with Microsoft Office Suite, with advanced Excel knowledge.
  • Experience with Intelletics affiliate platform or similar tools preferred.
  • Experience working in sports and casino is a plus.
About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.

Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.

Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.



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