Associate Director, Omnichannel Analytics Lead

3 weeks ago

Irvine, California, United States AbbVie Full time
Job Description

AbbVie is seeking a highly skilled Digital Analytics Leader to join our Neuroscience team. As a key member of our organization, you will be responsible for leading the design, analysis, and interpretation of omnichannel insights across various use cases.

This role requires a digital analytics leader with demonstrated business acumen to leverage data, analytics, and technology to identify key insights across consumer and professional media channels. You will lead the synthesis of complex/big data to develop and execute actionable strategic and tactical digital initiatives and to identify marketing opportunities for measurable impact and profitable growth.

Key Responsibilities:

  • Advance the Neuroscience Omnichannel analytics agenda, including Omnichannel measurement and optimization, audience personalization strategy, CRM management, and digital experimentation.
  • Manage and further develop in-house digital analytics capabilities, including both Consumer & HCP 360 data ecosystems, closed-loop measurement, audience insights, etc.
  • Partner closely with Business Technology Solutions, Data Strategy, and MarTech vendors to advance superior Consumer and HCP 360 data ecosystems.
  • Partner with the Digital Media Optimization team to design and develop a comprehensive monthly Omnichannel performance tracker that encompasses media and website KPI connected with prescription data, etc.
  • Partner effectively with media agencies, brand market analytics & business insights, third-party analytic vendors, and consumer marketers for media planning, local market & audience selection, and measurement for various digital campaigns.

Requirements:

  • Bachelor's degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
  • Masters/MBA or PhD is preferred.
  • Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
  • 8+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
  • 5+ years of demonstrated experience in Direct-to-Consumer Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
  • 2+ years of leadership experience.

Key Competencies:

  • Management consultant background with strong experience in brand marketing and optimization.
  • MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
  • Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, etc. 3rd-party pharmaceutical patients claim data is preferred.
  • Strong written and oral communication, data visualization, presentation, and interpersonal skills.
  • Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
  • Strong planning and project management skills.
  • Ability to distill complex information into concise and impactful stories/presentations.
  • Exceptional analytical, and problem-solving skills and attention to detail.
  • High motivation, strong work ethic, and positive attitude while working under tight deadlines.
  • Strong leadership experience, relationship-building, and influencing others; acting courageously and constructively, with agility and a high degree of accountability.
  • Demonstrated Supervisory/Management Responsibilities.
  • Requirement to work hands-on with analytical tools with minimal/as-needed requirement on external consultants.

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