Director of Global Product Marketing Strategy and Analytics

4 hours ago

Irvine, California, United States The Estee Lauder Companies Full time
Job Summary

The Director of Global Product Marketing Strategy and Analytics will support the development of the full global product strategy and be responsible for leading the global and regional mix of business planning cycles.

This role will be based out of the Too Faced Corporate Headquarters located in Irvine, California.

Key Responsibilities
  • Support and define the brand category strategy that drives business and reinforces brand equity.
  • Contribute to the development of brand's 3-year category and product strategy.
  • Partner with Product Development, Finance, Global Marketing, Global Beauty and Consumer Insights to inform innovation strategy, mix optimization, and product launch cadence.
  • Monitor franchise performance in the global marketplace and recommend ongoing optimizations/whitespace opportunities.
  • Support ED on creating the long-term new innovation plan and strategy to ensure plans are sold in, sufficient, within cost of goods targets and meet LRP.
  • Enhance insights and creativity through analytics; Work with ED to generate insights and recommendations by subcategory, assortment management, form and portfolio, drive COG analysis, provide strategic pricing input, ensure SKU management across assigned key categories and subcategories and leverage target consumer understanding to tailor strategy to each consumer segment.
Support Regional Product Marketing Needs
  • Support regional teams in the following key areas: pricing, product mix, visual merchandizing, assortment optimization, and launch prioritization.
  • Be the expert on and provide industry, competitive and internal analysis to guide forecast improvements and identify growth opportunities for the market.
  • Own forecast process, working with the category owners within Product Marketing and Global Business Planning to size the NPL opportunity and share with regions to help their forecasting process.
  • Work with regions to align on product calendar elements and forecast.
Lead Strategic Initiatives to Fuel Business
  • Lead the bi-annual corporate innovation summary (BIT) for all categories.
  • Develop and implement a sampling strategy for the brand supported across all categories.
  • Direct and support overall business initiatives and strategic planning including pricing analysis, VM strategy, etc.
  • Support annual Global product Innovation Strategy and Brand Strategy presentations.
Leadership
  • Provide leadership, motivation, and ongoing coaching for a Manager on your team to cultivate a successful and effective team dynamic.
  • Champion change and support speed to market initiatives while motivating and supporting team and cross-functional team.
Metrics
  • Portfolio Mgmt. (product Mix, lifecycle mgmt., SKU rationalization).
  • Innovation (R&D investment efficiency, new technology sourcing, cruelty-free assurance).
  • Product Quality & Compliance.
  • Product performance (sales, ratings, competitiveness, rev, profitability).

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