Associate Director

4 weeks ago

Irvine, California, United States Verizon Full time
Job Description

Job Title: Associate Director - Strategic Marketing

Job Summary: We are seeking an experienced Associate Director - Strategic Marketing to lead the development and execution of strategic marketing initiatives that drive brand awareness in local markets and store traffic to Total Wireless stores within the West region.

Key Responsibilities:

  • Lead development and execution of strategic marketing initiatives that drive brand awareness in local markets and store traffic to Total Wireless stores within the West region.
  • Work cross-functionally with internal and external stakeholders, including store planning, media, brand, local marketing agencies, dealer and master agents partners, to drive overall brand success.
  • Engage the target customer through local, community-focused initiatives that ultimately drive customer consideration and traffic to the exclusive stores to switch their wireless provider.
  • Develop and lead scaled marketing strategies that both work nationally and locally in order to efficiently meet our marketing targets.
  • Identify and develop focused events that tie into the Total Wireless overall marketing vision and brand strategy.
  • Define, implement, and foster a metric-driven approach to measure the impact of field marketing programs.
  • Establish and maintain strong relationships with stakeholders, including store planning team, sales team, store owner/operators, all of the internal integrated marketing teams and executive leadership.
  • Stay current on industry trends, our competitive landscape, and customer insights to inform marketing strategies.
  • Manage an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes.
  • Lead development of the field marketing toolkit, outlining guidelines for field marketing activities and co-op governance within the market.
  • Provide agency/vendor execution oversight, as needed.

Requirements:

  • Eight or more years of relevant work experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Willingness to travel 25% of the time.
  • Bachelor's degree in marketing, business or communications.
  • Industry experience.
  • Local, retail, field, marketing experience.
  • National and local partnership experience for retail and social groups.
  • Strategic thinker combined with a relentless focus on creative problem solving and excellence.
  • Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.
  • Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.
  • Is proactive with strong organizational skills.
  • Ability to thrive in a fast-paced environment and creating alignment with stakeholders.
  • Excellent analytical and quantitative skills.

What We Offer:

We are proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

We offer a comprehensive benefits package, including health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives.

For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

For this role, the compensation range is between $114,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more.

This hybrid role will have a defined work location that includes work from home and assigned office days (Tuesday, Wednesday, and Thursday weekly). This position will support the West region and will require travel in and around areas across states within the region.

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