Omnichannel Analytics Leadership Position for Innovative Brands

3 weeks ago

Irvine, California, United States AbbVie Full time

At AbbVie, we're committed to being a leader in the biopharmaceutical industry. Our Marketing Analytics and Business Insights (MABI) function supports our US organization and is comprised of highly respected researchers, analysts, data scientists, and strategists who are dedicated to delivering best-in-class insights.

This role is an integral part of AbbVie's continued success in HCP (Health Care Provider) Omnichannel customer experiences. As an Omnichannel Analytics Manager II, you'll be responsible for providing insights into consumer Omnichannel performance, investment allocation, and ROI. You'll also be a strong collaborative partner in Omnichannel campaign planning and assessment.

Key Responsibilities:

  • Deliver analysis, insights, and recommendations to Marketing leaders to drive increased performance across the consumer marketing portfolio.
  • Lead analytics and measurement in support of the growing roadmap of Omnichannel capabilities across brands within the Immunology franchise.
  • Partner with Business Technology Solutions, Data Science, Customer Experience, Media, and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power Omnichannel analytics and activation opportunities.
  • Deliver Omnichannel optimization recommendations using insights and analytics, in partnership with Research, Digital Strategy, and/or Brand Analytics.

Requirements:

  • 7+ years demonstrated experience in web analytics and digital media analytics.
  • 7+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans.
  • 5+ years hands-on experience with using statistical tools for marketing/media performance modeling, measurement, and optimization.
  • 5+ years hands-on experience with designing and executing randomized controlled tests to measure impact of marketing stimuli.

Benefits:

  • Average salary: $175,500 per year.
  • A comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
  • This job is eligible to participate in our short-term and long-term incentive programs.

At AbbVie, we're committed to being an equal opportunity employer. We welcome applicants from diverse backgrounds and are dedicated to creating a workplace that is inclusive and respectful.

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