Associate Director, Retina Marketing Lead
4 weeks ago
AbbVie is seeking an experienced Associate Director to lead the Retina Marketing team in driving business growth and commercial success. The successful candidate will be responsible for developing and executing strategic marketing plans, conducting analytics, and demonstrating broad brand stewardship for the Retina franchise.
Main Responsibilities:- Develop and lead execution of strategic marketing plans, translating insights into strategies and strategies into tactics.
- Create and deliver marketing assets, partnering across functions to pull through insights, voice of customer, and voice of field to create and/or enhance marketing tools and resources.
- Prepare forecast assumptions, helping direct summary-level market, unit demand, and sales forecasts for both on-market and pre-launch Retina brands.
- Conduct business performance analysis on a regular and ad-hoc basis, diagnosing obstacles to brand growth and working collaboratively to provide solutions.
- Collaborate across partners to build, manage, and execute strategic solutions to address procurement and access complexities of the buy and bill process.
- Optimize commercial deployment of patient access programs, developing and maintaining rep-delivered promotional tools for the patient savings program.
- Present regularly to cross-functional teams and senior leadership regarding brand planning, performance, and analytics.
- Prepare for milestone governance meetings as a commercial member of the asset strategy team.
- Shape the go-to-market strategy for future launches, developing and delivering the procurement and practice integration plans to allow for rapid adoption.
- Own and manage assigned budget, proactively coordinating with brand teams, finance, and other cross-functional partners.
- Serve as a proactive contributor to AbbVie Eye Care EED&I initiatives and team culture.
- Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred.
- Minimum 5 years of healthcare sales/marketing experience required, with inline marketing experience and 5-7 years of HCP marketing experience preferred.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.
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