Director of Marketing Strategy

1 week ago

Pennsylvania Tpke Pennsylvania USA, United States Mitchell Martin Full time
Director of Marketing Job Description

At Mitchell Martin, we are seeking a highly skilled Director of Marketing to join our team. As a key member of our organization, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Develop and implement comprehensive marketing plans to position our company as a leader in the industry.
  • Lead the development of marketing campaigns, including demand generation content, activities, and analytics.
  • Collaborate with the sales team to accelerate pipeline velocity and support sales efforts.
  • Oversee the creation and delivery of marketing materials, including press releases, advertisements, and other promotional content.
  • Manage and maintain our Customer Relations Management (CRM) programs to ensure the effectiveness of marketing activities.
  • Conduct market research to capture insights on market trends, pricing strategies, competitors, customer needs, and end-user behaviors.
  • Develop and manage social media properties, including LinkedIn, to engage with our audience and promote our brand.
  • Maintain accurate documentation of all marketing projects, products, materials, and branding activities.
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of five years of experience in demand management and digital communications, preferably in the healthcare and workers' compensation industries.
  • Strong collaborative skills and experience working with cross-functional teams.
  • Excellent written and verbal communication skills, with the ability to develop complex presentations and create web content for various audiences.
  • Experience in developing and overseeing communication strategies and brand management in similar industries.
  • Proficiency in CRM and marketing automation platforms, such as Salesforce and HubSpot.
  • Strong analytical, organizational, and project management skills, with a bias for action.
  • Demonstrated track record of success in demand management content, activities, and decision-support analytics.
  • Ability to cope with rapidly changing information in a fast-paced environment.
  • Strong interpersonal skills, with the ability to effectively communicate with diverse stakeholders.
  • Strong general computer literacy, including fluency with Microsoft Office products and internet applications.
  • Ability to maintain confidentiality and adhere to company policies and values.

Salary Range: $130,000 - $140,000

Location: Langhorne, PA/Hybrid

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