Product Marketing Lead

1 week ago


St Louis, Missouri, United States Concordia Publishing House Full time
Position Overview

Marketing Manager

Full-time

Concordia Publishing House, the publishing division of The Lutheran Church-Missouri Synod (LCMS), is seeking a dedicated Marketing Manager. The successful candidate will align with our mission, demonstrate a passion for publishing, and be committed to effectively marketing our offerings to support the dissemination of the Gospel within congregations and globally.


Key Responsibilities:

  • Formulates, revises, and implements the annual business strategy to meet daily objectives including sales targets, cost management, inventory control, budgeting, and overall impact.
  • Facilitates the publishing agenda by crafting financially sound product proposals for approval.
  • Analyzes the competitive landscape to strategically position products in the market, identifying potential opportunities.
  • Engages in continuous research of relevant market segments, focusing on characteristics, buyer personas, and emerging trends.
  • Enhances product impact by optimizing content, cover designs, and titles.
  • Supervises and aids in the maintenance and updating of product metadata.
  • Conceptualizes and executes promotional initiatives, including seasonal sales and targeted offers.
  • Builds and sustains effective collaborations with creative team members to ensure successful product development and marketing within assigned categories.
  • Partners with fellow marketing managers, copywriters, and designers to devise marketing strategies aimed at maximizing the launch of new titles and sustaining interest in existing products.

Qualifications:

  • Expertise in Product Management, Brand Management, Budgeting, and Strategic Planning.
  • Proficient in Business Writing and Adobe InDesign.
  • Strong research skills with the ability to identify and capitalize on opportunities.
  • Proven leadership capabilities and experience working collaboratively within a team.
  • Familiarity with publishing, printing, graphic design, or layout design is advantageous.
  • Bachelor's degree in marketing, business, or a related discipline.
  • A minimum of five years of relevant experience in marketing or business, including product management, brand management, data analysis, and budgeting.

Benefits:

  • Comprehensive health benefits including Medical, Dental, Vision, Wellness, and Tax-advantaged Savings and Spending Accounts.
  • Life Insurance, Accidental Death, Survivor Death benefits, and Disability Income Protection.
  • Generous Paid Time Off policy and Holiday Pay, along with paid Parental Leave, Christian Mission Trips, and Jury Duty.
  • 403(b) Retirement Savings plan with company matching contributions and additional contributions to a Pension Plan.
  • Tuition Reimbursement for advanced degrees for employees and their children attending LCMS elementary or high schools.
  • Flexible hybrid work environment.
  • A supportive, family-friendly workplace culture.


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