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Product Marketing Strategist

2 months ago

St Louis, Missouri, United States Concordia Publishing House Full time
Position Overview

Marketing Manager

Full-time Role

Concordia Publishing House, the publishing division of The Lutheran Church-Missouri Synod (LCMS), is seeking a dedicated Marketing Manager. The ideal candidate should embody a commitment to our mission, possess a fervor for publishing, and demonstrate a strong dedication to marketing our offerings to support the dissemination of the Gospel across congregations and globally. This role entails overseeing products and services from conception to discontinuation, optimizing cost, value, and cycle time in alignment with CPH's mission and business objectives.


Key Responsibilities:

  • Formulates, revises, and implements the annual business strategy to achieve daily objectives, including sales, expenses, inventory management, budgeting, and overall impact.
  • Facilitates the publishing strategy by crafting financially sound product proposals for endorsement.
  • Analyzes the competitive landscape to effectively position products in the market, identifying potential opportunities.
  • Engages in continuous research of relevant market segments, focusing on characteristics, buyer personas, market trends, and more.
  • Works to enhance content, cover designs, and titles to maximize product effectiveness.
  • Supervises and assists in the maintenance and updating of product metadata.
  • Conceptualizes and executes promotional initiatives, including seasonal campaigns, clearance sales, and targeted offers.
  • Establishes and nurtures effective collaborations with creative team members to ensure successful product development and marketing within assigned categories.
  • Partners with fellow marketing managers, copywriters, and designers to create marketing strategies aimed at maximizing the launch of new titles as well as the promotion of established products.

Qualifications:

  • Expertise in Product Management, Brand Management, Budgeting, and Strategic Planning, along with proficiency in Microsoft Excel.
  • Strong Business Writing skills and familiarity with Adobe InDesign.
  • Capability to research and identify market opportunities.
  • Proven leadership skills and the ability to collaborate effectively with team members.
  • Knowledge in publishing, printing, graphic design, or layout design is advantageous.
  • A Bachelor's degree in marketing, business, or a related discipline.
  • A minimum of five years of relevant experience in marketing/business, encompassing product management, brand management, data analysis, and budgeting.

Benefits:

  • Comprehensive health benefits, including Medical, Dental, Vision, Wellness, and Tax-advantaged Savings and Spending Accounts.
  • Life Insurance, Accidental Death, Survivor Death benefits, and Disability Income Protection.
  • Generous Paid Time Off policy, Holiday Pay, and additional benefits such as paid Parental Leave, Christian Mission Trips, and Jury Duty.
  • 403(b) Retirement Savings plan with company matching contributions and additional contributions to a Pension Plan.
  • Tuition Reimbursement for advanced degrees for employees and their children attending LCMS elementary or high schools.
  • Flexible hybrid work environment.
  • A supportive and family-friendly workplace culture.