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Product Marketing Lead

2 months ago

St Louis, Missouri, United States Concordia Publishing House Full time
Job Overview

Position: Marketing Manager

Employment Type: Full-time

Concordia Publishing House, the publishing division of The Lutheran Church-Missouri Synod (LCMS), is seeking a dedicated Marketing Manager. The ideal candidate should align with our mission, possess a strong enthusiasm for publishing, and demonstrate a commitment to effectively marketing our offerings to support the dissemination of the Gospel within our congregations and beyond.


Key Responsibilities:

  • Formulates, revises, and implements the annual business strategy to achieve daily objectives, including sales targets, cost management, inventory control, budgeting, and overall impact.
  • Facilitates the publishing strategy by creating financially sound product proposals for evaluation.
  • Analyzes the competitive landscape to strategically position products in the market, identifying potential opportunities.
  • Engages in continuous research of relevant market segments, focusing on characteristics, buyer personas, and emerging trends.
  • Optimizes product content, packaging, and titles to enhance market impact.
  • Oversees the maintenance and updating of product metadata.
  • Conceptualizes and executes promotional initiatives, including seasonal campaigns, clearance sales, and targeted offers.
  • Develops and nurtures effective collaborations with creative team members to ensure successful product development and marketing within assigned categories.
  • Partners with fellow marketing managers, copywriters, and designers to create marketing strategies aimed at maximizing the launch of new products as well as sustaining interest in existing offerings.

Qualifications:

  • Expertise in Product Management, Brand Management, Budgeting, and Strategic Planning.
  • Proficient in Business Writing and Adobe InDesign.
  • Strong research skills with the ability to identify and leverage opportunities.
  • Proven leadership capabilities and experience working collaboratively within a team.
  • Familiarity with publishing, printing, graphic design, or layout design is advantageous.
  • Bachelor's degree in Marketing, Business, or a related discipline.
  • A minimum of five years of relevant experience in marketing/business, including product management, brand management, data analysis, and budgeting.

Benefits:

  • Comprehensive health benefits including Medical, Dental, Vision, Wellness, and Tax-advantaged Savings Accounts.
  • Life Insurance, Accidental Death, Survivor Death benefits, and Disability Income Protection.
  • Generous Paid Time Off policy, Holiday Pay, and additional benefits such as paid Parental Leave and Christian Mission Trips.
  • 403(b) Retirement Savings plan with company matching contributions and pension plan contributions.
  • Tuition Reimbursement for advanced degrees for employees and their children attending LCMS schools.
  • Flexible hybrid work environment.
  • A supportive and family-friendly workplace culture.