Marketing Specialist II
2 weeks ago
The selected candidate will collaborate with teams in Mortgage, Retail, Commercial Lending, and Financial services, assisting the Director of Marketing and other stakeholders in executing the comprehensive marketing strategy of the bank.
In line with the values of Guaranty Bank and QCRH, this individual will foster relationships and take responsibility for nurturing an inclusive culture that ensures a sense of belonging and safety for all individuals, both within the organization and in external interactions.
KEY RESPONSIBILITIES:
Contribute to the execution of Guaranty Bank's marketing strategy by developing marketing collateral in both digital (social media, online advertising) and print formats, ensuring alignment with the bank's branding.
Collaborate with internal departments to design and implement marketing campaigns aimed at effectively reaching target demographics through suitable channels.
Oversee and enhance the bank's social media presence by creating tailored content, engaging in pertinent discussions, launching social promotions, and tracking monthly performance metrics.
Produce and curate video content that communicates our narrative, showcases our offerings, and strengthens our brand identity for both internal and external audiences, including client testimonials, company updates, and cultural highlights.
REQUIREMENTS:
A Bachelor's degree in marketing, graphic design, or a related field is required.
At least three to five years of proven experience in implementing and executing marketing strategies, along with a background in graphic design or a combination of relevant education and experience is preferred.
Familiarity with both print and digital media is advantageous. Prior experience in graphic design, managing print production, and digital marketing is essential.Guaranty Bank is committed to positively impacting the community through volunteer efforts, philanthropy, and a conscientious approach to financial services.
Guaranty Bank is dedicated to fulfilling the financial needs of the community while exceeding customer expectations.Pre-employment credit checks, criminal background checks, and drug screenings are mandatory.
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